About
I’m a GTM Systems and Revenue Operations leader who builds the underlying architecture companies need to run clear, coordinated, and scalable revenue motions. I focus on turning fragmented GTM environments into coherent systems where signals, ownership, and workflows make sense, enabling teams to move with greater precision, consistency, and confidence across the funnel.
I translate this vision into real, working architecture. In practice, that means designing the underlying data, ownership, and workflow models that make these signal-driven ideas work day to day. This includes creating unified data structures, defining clean account and territory logic, and building routing and lifecycle frameworks that ensure every signal has a clear place to go and a clear owner. I take pride in turning complex GTM challenges into systems that operate smoothly, predictably, and at scale.
GTM teams are now being pushed toward operating models that respond to real customer behavior rather than static metrics or linear funnels. AI will accelerate this shift, but its impact depends on the quality and clarity of the signals it receives. Most organizations aren’t structured for this yet. I want to help companies make that transition by creating the structures that let AI interpret signals accurately and guide GTM teams with clarity and confidence.
My areas of focus include:
• GTM systems architecture and unified data models
• Signal-based operating models and AI-supported workflows
• Customer signal capture, interpretation, and next-best-action design
• Account and territory governance and accurate ownership structures
• Intelligent routing and assignment for leads, accounts, and opportunities
• AI-enabled data quality and process automation
• Lifecycle design and cross-functional funnel alignment
• Tech-stack simplification and operational governance
• Intake, prioritization, and roadmap execution frameworks
• Visibility into pipeline, forecasting, and overall revenue performance
I’m especially interested in roles where I can shape this next generation of GTM systems and help teams move from static metrics to truly signal-driven operations.
Experience
Director, Go-to-Market Systems & Revenue Operations | Full-time | SonicWall | 02/2025 – 10/2025
Senior Manager, Marketing Operations | Full-time | Cisco Systems | 06/2021 – 01/2025
Enterprise Business Systems Analyst | Full-time | Traction on Demand | 01/2020 – 06/2021
Salesforce System Administrator | Full-time | Cisco Systems | 01/2018 – 01/2020
Head of Operations & Marketing | Full-time | Santa Cruz Timber | 03/2017 – 01/2018
Head of Regional Operations | Full-time | Backroads | 05/2013 – 03/2016
Salesforce Architect | Full-time | NorthboundDGS | 06/2009 – 03/2013
Testimonial
I had the pleasure of managing Cameron at SonicWall, where he consistently stood out for his ownership, follow-through, and collaborative approach. He takes on complex problems with calm structure, communicates clearly across stakeholders, and delivers results with little oversight. Cam led the unification of sales and marketing operations and the optimization of our GTM tech stack, significantly improving alignment and clarity. He also increased our use of automation in Salesforce and related tools, reducing manual work for sellers. Cam built strong relationships with IT, Sales, Marketing, and Support, helping the org move faster and make better decisions.
Beyond his impact, he’s the kind of teammate everyone wants—reliable, thoughtful, and generous with knowledge. I’d gladly work with him again and recommend him for any role requiring ownership, execution, and collaboration.
