About
I’m a GTM strategist and outbound copywriter. I don’t run the technical execution layer, I focus on the upstream work that actually makes outbound convert.
Offer Creation (Hormozi-style)
I use a Zero-to-One, sell-before-you-build framework to find markets with real, demonstrable, high-value pain. I score niches by proximity-to-core, sophistication, demonstrability, data visibility, and TAM-of-pain, so we only create offers where the market is already primed to say yes.
Signal & Pain Discovery
I identify buying triggers through review analysis, hiring gaps, tech stack clues, operational complaints, and industry-specific patterns. Then I turn those insights into segments, angles, and messaging that feels inevitable to the prospect.
Strategic Messaging & Copy
I write the outbound sequences, rewrites, angles, and campaign narratives that get replies, grounded fully in the five Zero-to-One heuristics and the actual constraints of each vertical. No fluff, no random personalization, just problem-proof messaging mapped to validated demand.
I’ve applied this across software development agencies (thats my super power), SaaS, AI, telehealth, e-commerce, compliance, education, and services. My role isn’t to run domains, inboxes, or ops. My role is to design the strategy, craft the offer, and write the copy that makes the execution layer worth running.
Experience
Testimonial
Hafsa was with us briefly. She brought real energy and enthusiasm to the team - incredibly eager to learn, diligent in her work, and highly capable when it came to copywriting and outreach. Clients loved her responsiveness and professionalism. I genuinely hope we get the chance to work together again in the future.
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