About
I’m a product marketing and GTM engineer with 7+ years of experience building go-to-market systems for B2B and SaaS companies across Africa, North America, and Europe. I specialize in turning positioning, messaging, and customer insight into scalable execution through automation, lifecycle systems, and AI-assisted workflows.
I work across the full GTM and automation stack, building systems rather than isolated workflows. This includes CRMs like HubSpot, Salesforce, Marketo, and Zoho CRM; automation and orchestration with Clay, n8n, Zapier, and Claude Code; outbound and personalization via Instantly, Lemlist, Smartlead, and LinkedIn Sales Navigator; data enrichment and research using Clearbit, Cognism, Apollo, and Google Sheets; analytics with GA4, Mixpanel, and Looker; and marketing operations and execution tracking in Notion, ClickUp, and Trello.
I’ve led product marketing and growth initiatives that contributed to $10M+ in qualified pipeline, supported 15+ product launches, and improved activation, conversion, and retention across PLG and sales-assisted motions. My work spans positioning, website and onboarding optimization, lifecycle design, outbound systems, and experimentation frameworks.
I’m the founder of Marketing In Action, an execution-first marketing community and newsletter where I document real GTM systems, AI workflows, and applied playbooks used by operators, not theory. I care deeply about building systems that compound, not one-off campaigns.
Experience
- GTM & Product Marketing Consultant, full-time, Remote, 11/25 to 03/26
- GTM & SEO Consultant, contract, Remote, 08/25 to 11/25
- Growth, GTM & Demand Generation Lead, full-time, Remote, 02/24 to 09/25
- Product Marketing Manager, full-time, Remote, 02/24 to 09/25
- Head of Inbound Marketing & Revenue Ops, contract, Remote, 02/24 to 04/24
- Head of Growth & Marketing, full-time, Remote, 09/23 to 02/24
- CRO & Demand Generation Manager, full-time, Hybrid, 06/22 to 09/23
Testimonial
James joined the team during a critical phase of growth and immediately brought clarity to how we approached positioning, onboarding, and lifecycle. He helped translate strategy into execution, leading to measurable improvements in activation and trial-to-paid conversion. Beyond the metrics, he raised the bar on how the team planned and executed GTM work by introducing structure and repeatable systems. He worked with a strong sense of ownership and long-term thinking.
