Import or create a targeted list
Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs.
Access 75+ enrichment tools with Clay to increase your data coverage
Clay gives you access to 75+ enrichment tools in one credit-based marketplace: search multiple sources at once for any data point. We often triple data coverage and quality on contact info, firmographics, and more.
Replace manual research workflows with our AI agent
Our AI web scraper also helps automate manual, unstructured SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or any creative idea.
With a solid data foundation, automate personalized outreach
Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect.
Import or create a targeted list
Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs.
Use 75+ enrichment tools to get the best data coverage possible
We consolidate 75+ data enrichment tools in one credit-based marketplace, so you can search multiple sources at once. We often triple data coverage and quality on contact info, firmographics, and more.
Replace your manual research with our AI agent
Our AI research agent can automate manual SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or more.
With a solid data foundation, automate your outreach
Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect.
Clay connects you with 75+ data providers
Backed by enterprise-grade security and scale
SOC 2
We are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center
GDPR
Go to market anywhere in the world — let us handle compliance with local laws.
CCPA
Support your customer base with opt out and DNC support.
ISO 27001 (coming soon)
Securely connect your CRM and other systems.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
FAQ
What is Clay?
Clay helps go-to-market teams uplevel their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.
Step 1: Basic Data Enrichment & Cleaning
Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty.
Step 2: AI Data Enrichment
We enable you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information.
Step 3: Automated Outreach
Once you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds.
What kinds of companies use Clay?
We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have thousands of users and hundreds of paying customers, including Ramp, Pave, Verkada, and more.
Who on my team should use Clay?
Here are a few typically successful team setups we’ve seen with Clay.
At enterprise companies:
- GTM leaders decide the criteria for lead enrichment, segmentation, and outreach
- A GTM operations team member implements the above criteria into Clay. (Clay is the team’s “enrichment layer,” which syncs to the CRM to keep data live and accurate).
- SDRs do not interface directly with Clay. Instead, they benefit from already-curated leads, enriched data, personalizations in their CRMs.
- For example, one client’s SDRs simply click a button in Salesforce to fetch enriched data from Clay, including relevant a company summary, relevant contacts, and a draft message.
At startups, a growth lead often implements Clay and runs all of the company’s outreach single-handedly. Once the company reaches some level of volume, these startups hire a sales team member to help with live conversations.
At outbound agencies, one founder often sets up and runs Clay campaigns on behalf of many clients.
What tools does Clay replace for me?
Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!)
Many people run successful campaigns using just Clay, an email sending tool, and a CRM.
You can continue to use any tools you have subscriptions to in Clay.
What common use cases can I accomplish in Clay?
Build lists from CSVs or 10+ prospecting sources including free access to companies, people, and open jobs data.
Enrich data with 75+ enrichment tools for superior data quality and coverage as compared to relying on just one tool.
Use AI to scrape websites, do unstructured research that previously required SDRs, and draft messages.
Teams commonly also use Clay to automate outbound lead generation campaigns, CRM enrichment, inbound lead scoring and outreach, and more.