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"Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.”
Kyle Ketchum
Capabilities
Access all your GTM context in one place
Import millions of records from your CRM and data warehouse into Clay, then layer on enrichments and signals from 200+ providers. Get a unified view of every account and contact.
Build dynamic, reusable Audiences
Create audiences like warm leads or re-engaged accounts with simple filters. Records automatically stay updated as your data changes. No scheduled refreshes, manual exports, or outdated customer and prospect lists.
Reach the same person across every channel
Unify duplicate records into a single customer profile. Build an audience once, then automatically tailor your ads, direct mail, and warm outbound campaigns to reach them across every channel. Keep your marketing & sales outreach in-sync.
Use cases to build on Audiences
Build and scale your most creative plays on top of a unified data foundation. Work across millions of prospect and customer records.
Import your entire CRM. Enrich every record and add buyer intent data. Write clean, current data back. Automatic syncs keep the CRM up-to-date without manual entry.
Detect buying signals on target accounts and move them into the right priority tier instantly. Act when the timing is right.
Continuously surface net-new accounts matching your ICP. Suppress what's already in your CRM. Always work from a clean, deduplicated list of accounts and contacts.
Create enriched audiences from your first party data sources and automatically sync them to LinkedIn, Meta, and Google
Build sequences that fire automatically when contacts enter an Audience a segment. Craft every email using full context: account details, touchpoint history, and buying signals.
Track job changes, web intent, and tech stack changes across millions of records. When the right signal fires, Audiences creates enriched records and routes them to the right workflow or rep automatically.
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