GTM Engineering is one of the fastest-growing careers in tech, so we’re funding your first step. Clay is committing to $1M in scholarships at leading GTM programs for people who have the instincts for the job, but no obvious way in.



It's a $1M fund from Clay that pays tuition for people training to become GTM Engineers. Scholarships are delivered through academy and cohort programs Clay partners with, rather than through Clay directly.
A GTM Engineer (GTME) builds and runs the systems a company uses to find, reach, and win customers. It sits between sales, marketing, and ops and is part strategy, part data, and part automation. It's one of the fastest-growing job titles in tech, and most people doing it today came from a different role.
Anyone working toward a career in GTM Engineering. We're especially interested in career changers, early-career candidates, and people from backgrounds that are underrepresented in GTM. You don't need a technical degree or prior experience with Clay.
It varies by program. Some partner programs will offer full tuition, others partial. We'll share specifics as each program opens.
Partner programs are being confirmed now and will be listed here as they're announced. If there's a program you're already looking at, tell us in the form.
No. Registering here doesn't hold your place anywhere, and it isn't a substitute for applying to a program you're excited about. Scholarships are awarded alongside the programs themselves, so the strongest position to be in is already applied.
We'll be in touch as partner programs and application windows open. In the meantime, Clay University and Clay Cohorts are free and open, so you can start learning anytime.