Who is Fidji Simo, the CEO of Instacart?

June 20, 2024

Fidji Simo is the CEO and Chair of Instacart, a leading grocery delivery and pick-up service. With a background in consumer technology, she has held key roles at companies like eBay and Facebook before taking the helm at Instacart, where she continues to drive the company's growth and innovation.

Who is Fidji Simo?

Originating from a small fishing village in France, Fidji Simo pursued her passion for business and attended HEC Paris, later taking courses at UCLA. She began her career at eBay, working on local commerce and classified-advertising initiatives.

In 2011, Simo joined Facebook, where she played a significant role in the development and strategy of the Facebook App, overseeing various features and monetizing mobile. As a determined individual, she didn't let her health condition, postural tachycardia syndrome (POTS), hinder her career growth.

In 2021, Simo joined Instacart's board and later became the CEO, focusing on redefining the company's relationship with retail partners and introducing new technologies to increase shopper efficiency.

Apart from her role at Instacart, Simo is also involved in healthcare and biotech, founding the Metrodora Institute and serving as the President of the Metrodora Foundation. She is a member of the Board of Directors at Shopify and OpenAI, and previously served on the Board of Directors at Cirque de Soleil.

Work History

Fidji Simo's work history includes:

  • OpenAI: Board Member (February 2024-present)
  • Shopify: Board Member (February 2021-present)
  • Instacart: CEO and Chair (February 2021-present)
  • Metrodora Institute: Cofounder (February 2021-present)
  • Instacart: Board Member (February 2021-present)
  • Facebook: Head of the Facebook App (February 2019-February 2021)
  • Facebook: Vice President - Video, Games, Monetization (February 2017-February 2019)
  • Facebook: Director of Product Management (February 2014-February 2017)
  • Facebook: Product Management (February 2013-February 2014)
  • Facebook: Product Marketing - Advertising (February 2011-February 2013)
  • eBay Inc.: Strategy Manager (February 2007-February 2011)

Education History

Fidji Simo holds a Master of Science in Management from HEC Paris, where she studied from 2004 to 2008. During her time at HEC Paris, she also took the opportunity to expand her knowledge in business by attending UCLA Anderson School of Management in 2007, where she earned a Master's degree in Business/Commerce, General. This strong educational foundation in business and management has played a crucial role in shaping Simo's successful career in the technology industry.

When did Fidji Simo join Instacart?

Fidji Simo first joined Instacart as a Board Member in January 2021. Later, she took on the role of CEO and Chair on August 1, 2021. As of now, Simo has been with Instacart for over a year, contributing to the company's growth and innovation in her various roles.

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