MI5 Agency helps B2B companies design and implement scalable GTM architecture for modern ABM and outbound motions.

We specialize in building data-driven, agentic GTM systems that allow teams to run:

Highly tailored 1:1 ABM programs
Scalable 1:few and 1:many ABM
Automated yet personalized agentic outbound campaigns

By combining Clay-powered data enrichment, workflow orchestration, and AI agents, we help revenue teams move from fragmented outbound tools to a cohesive GTM operating system.

What We Do with Clay

We use Clay as the central orchestration layer for modern GTM systems.

Typical implementations include:

GTM Architecture Design

Designing the full stack for scalable outbound and ABM.

Includes:

Data sourcing and enrichment pipelines
Signal-based account prioritization
Agentic workflow orchestration
CRM and engagement platform integrations

Scalable 1:1 ABM Systems

Building workflows that allow teams to run ABM motions at scale.

Example capabilities:

Signals-based account selection and scoring
TAM generation and programmatic advertising
Dynamic account research
AI-generated account briefs
Hyper-personalized messaging
Automated account monitoring

Agentic Infrastructure

Deploying AI agents alongside Clay workflows to automate key GTM tasks:

Examples:

Prospect research agents
Account monitoring agents
Personalization agents
Trigger-based outreach agents

Data & Signal Infrastructure

We help companies leverage Clay to build signal-driven GTM systems.

Signals may include:

Hiring activity
Product launches
Technology changes
Website engagement
Funding events
Competitive displacement opportunities
Custom unstructured signals unique to your niche

These signals trigger highly contextual outreach and ABM plays.

Ideal Customers

We work best with:

B2B companies that want to modernize GTM execution

Typical profiles:

B2B SaaS companies
RevOps teams implementing modern GTM stacks
Founder-led sales teams scaling GTM
Companies looking to become AI native

Services

MI5 offers:

Clay Implementation

CRM&MCP Architecture
GTM System Design
Data pipelines, ETL
Integrations
Consulting
Training

ABM System Design

Target account frameworks
Personalization engines
Outreach systems
Pinpoint Accurate B2B Programmatic Advertising (Linkedin, Reddit, Meta, Tiktok etc)

Agentic GTM Infrastructure

AI research agents
Personalization agents
Trigger-based GTM plays
Business brain interface
100% Agentic Orchestration (and the revops/marops required)
Natural language control

We build the GTM architecture behind scalable, agentic GTM systems

Write a review for Marketing Intelligence 5