I don’t run an agency. I help startups find, close, and keep customers.
I was the first Head of Sales at four venture-backed startups. That meant every dollar of revenue was on me. I had to figure out how to find customers, how to sell to them, and how to build the systems and teams to do it again and again.
Now I help selling founders and founding sellers do the same. I build the playbooks, set up the tools, and train the team so sales and customer success actually work. In my GTM engineering practice, I focus on the fundamentals: find people with the problem you solve, show them how your product fixes it, and make it easy for them to see value and expand.
I only work with a few companies at a time. Sometimes that’s a short project. Sometimes it’s as a fractional sales leader. When we work together, you will get results.
"Ted is one of the first hires that I would make at any early-stage startup. He has both the IQ/EQ to help early stage GTM teams succeed."
Most providers use the same data sets, so your prospects get spammed by everyone. I use Clay to build lists based on your ICP and the problem you solve. By layering in proprietary data, we find accounts that need you now so outreach leads to real revenue.
TAM-spam campaigns fade fast. You load a list, blast it, then start over. I use Clay to build trigger workflows that fire whenever a prospect shows a buying signal, like new funding or hiring. These campaigns run at scale, convert at higher rates, and keep compounding because the triggers never stop.
Clay isn’t just for the top of the funnel. I use it to connect sales and customer success, automating account handoffs, surfacing upsell opportunities, and flagging churn risks so your team can focus on selling/helping customers, not busywork.