Terra Firma builds cutting-edge GTM systems for Seed-to-Series A startups just as you need them the most: when you're closing your next round and scaling your team.
We identify strategies, build AI research agents, and design automations across Clay, your CRM, and outbound tools so that fast-growing teams like yours can hit aggressive revenue targets without things breaking down.
We've worked with companies backed by Felicis, Y Combinator, CRV, Greycroft, and more to support their next stage of growth.
Our Services
ICP Definition & Data Strategy
CRM Cleanup & TAM Mapping
Scaled Outbound Systems
Why teams pick us
"It's been great to work with you. You work at the speed of light and we appreciate your clarity and comprehensiveness in all your comms to us."
We work with your team to define your Ideal Customer Profile beyond basic firmographics. Through stakeholder interviews and market research, we identify the specific signals that indicate a company is ready to buy—then build Clay enrichment workflows that surface those signals automatically. Your reps stop guessing and start targeting accounts with real buying intent.
We clean your existing data, deduplicate contacts, and enrich records with the signals that matter for qualification. Then we map your TAM, build scoring logic, and sync everything back to HubSpot or Salesforce so your CRM becomes the single source of truth, not a junk drawer of stale leads.
We build outbound plays that enable personalized outreach at scale, triggered by hiring signals, funding announcements, or industry-specific events. Each week, we launch new experiments, test messaging variations, and refine targeting based on what's converting. Your pipeline grows without burning out your SDRs or blasting generic emails.