Most GTM teams are sitting on messy data, disconnected tools, and one-off campaigns that don't scale. The GTM Factory builds the layer underneath, so pipeline comes from a system your team can run, not from manual work that breaks the moment someone stops pushing it.
The problem I fix 😵💫
Your data is scattered across tools and half of it is already stale. Your reps waste hours on research and list-building. Your campaigns get personalized by hand, so they never scale past a few accounts. The fix is not another tool. It is the engine that connects the ones you have.
What I build 🏗️
I use Clay as the core engine, wired into your ICP, your data, and your current stack. You get one documented system your team can run and scale without me. No black boxes. You get the playbook.
How I know it works (what I've shipped and results) ✅ 👍🏼
Who's behind it 👨🏻💻
I'm Willy Hernandez, a GTM Engineer with 11 years in sales and 3 years building AI-powered GTM systems. I'm Clay-certified and a Teaching Assistant for Clay's cohorts and bootcamp, and I document the work publicly in the GTME Learning Journal on LinkedIn.
Best fit: B2B startups and growth-stage companies, Seed to Series C, that want the infrastructure built right, once.
"Willy is an absolute powerhouse... He is able to work backwards from the end result you want with a GTM tool like Clay and engineer state of the art GTM workflows that make your wildest dream come true. What’s so unique about working with Willy is that he will not just engineer for you but he will explain GTM workflows patiently to you. If you want someone who doesn’t just “get the job done” but “get the job done so well and can explain back to you well what he’s done for you”, Willy’s your guy."
Build your total addressable market from scratch in Clay. I source accounts and contacts from firmographic, technographic, and intent signals, then enrich and dedupe them into one clean list your team can work day one.
Turn a static list into personalized outreach across email and LinkedIn. Every message is built from real account data, not mail-merge tokens, so it reads like you did the homework.
Catch buyers when they are in-market. I set up Clay to watch hiring, funding, tech-stack, and intent signals, then fire the right play to the right buying group automatically.
Fix the data layer under your CRM. I enrich and clean your HubSpot or Salesforce records in Clay, fill the gaps, and keep them current so reps stop working off stale data.
Score and prioritize accounts with AI. Clay researches each account, summarizes the fit, and ranks your list so your team works the best opportunities first.
Enrich inbound leads the moment they arrive. Forms connect to Clay to append firmographics, score fit, and route hot leads to the right rep in seconds.
Best in Business!
We have had a great experience with The GTM Factory! Willy quickly gets what we’re trying to accomplish, brings smart ideas to the table, and helps turn those ideas into initiatives that actually get implemented. He’s responsive, easy to work with, and has become a trusted resource for me and our team. I’d definitely recommend Willy to anyone looking to accelerate their current sales process.
AI-Native GTM Foundation, Built by a Genuine Pro
Willy and The GTM Factory built our entire GTM engine and foundation from the ground up — fully AI-native, not bolted on as an afterthought. Beyond the technical chops, he's just a relatable, genuinely good guy — a pleasure to work with from day one. If you want a foundation built for where GTM is headed, and someone you'll actually enjoy working with, Willy's your guy.
Great Support and Knowledge
Willy help me set up my first project in Clay and it is still the best use case at my company. He is very knowledgeable and resourceful. I highly recommend him.