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- Account-Based Marketing
- Signals & Intent
- GTM Copilot
- AI Outbound
- Inbound Lead Enrichment
- Early stage startups (seed-Series A)
- Growth stage startups (Series B-C)
- Mid-Market / Enterprise
- Post-IPO
- Growth or RevOps agencies
- Design or development agencies
- SaaS
- B2B
- Industry agnostic
- English
- $10k+ a month
- 3 months
Identify & meet the companies who need what you offer... Systematically
The Sales Detective is a sales, GTM Engineering, and Clay consultancy with one job: be your sales hunting machine, or make yours better.
I'm Justin Ross, and this is a 1-person operation by design, taking only a few engagements at a time. Fewer clients, better outcomes. No bait and switch. No outsourcing to junior associates who just push buttons. The person investigating your GTM challenges is the same one building for you.
Most consultancies make you choose between the strategist who can't build and the builder who's never carried a quota. The edge here is the combination: 20+ years of enterprise software sales means I know what good looks like. GTM and AI systems engineering means I build it myself. The result is a thought partner from ideation through execution: experimenting to find what works for your offering, or scaling what already does.
The companies that need you right now leave digital cookie crumbs everywhere. With the right detective work and creativity, I find the ones with relevant attributes and inflection points, those "situations" when they're most likely to need and value your offering.
Then we can run message-market fit experiments, testing different messages, offers, and personas to prove what actually converts. Under-the-radar influencers, "actually helpful" offers, personalized POVs that break through the noise and create curiosity.
It's all facilitated by custom AI-powered Clay workflows that scale the winners across your TAM.
Already have website visitors? I design and build demand capture agents: a live discovery session running on your site, customized to your ICP and the journey you want to give them.
Results within 30-90 days. Either your existing GTM team gets more productive, or you grow revenue without growing headcount.
The Sales Detective has helped companies at every stage, from pre-seed startups to public enterprises:
- Rebel Labs - AI data simulation models (pre-seed)
- Spline - Interactive 3D design software (YC-backed, Series A)
- CloudEagle AI - SaaS spend and identity governance (YC-backed)
- PeakMetrics - Narrative intelligence (Series A)
- Arpio - Disaster recovery for the cloud (Series A)
- Reducto - Document ingest for AI ($108M raised)
- Applied Marketing Science - Market research and litigation consulting (est. 1989)
- Box - Enterprise content management and AI workflows (public)
- Oracle - Foundational software and cloud infrastructure (public)
Reach out and let's compare notes on your situation.
"Justin has become a trusted thought partner, playing a pivotal role in our B2B GTM strategy. He introduced us to Clay and AI, eliminating much of the manual effort and uncertainty of traditional pipeline generation. He's results focused out the gate: our first test campaign exceeded our expectations in response rates and customer sentiment. From infrastructure and playbooks to execution and iteration, he's enabled us to move faster and execute more effectively."