James Bond has Q. Ethan Hunt has Benji. Spider-Man has Ned. Your sales team can have something equally powerful: an AI-powered sales system that gives them intel no competitor has.
Your product works. Customers are happy. Delivery scales. But outbound is still not delivering the results you want?
The uncomfortable truth is: competition is sky-high. Prospects are fed up with impersonal outreach. To drive results, your reps need the right message at the right time. They don't have the intel. So they reach out to accounts that aren't ready, miss the ones that are, and conclude outbound "doesn't work".
It does work. You just don't have the data to make the right bet often enough.
The problem isn't the tools. You probably have Apollo, HubSpot, Lemlist. Your competitors have the same. Owning the same tools doesn't give you an edge.
The edge is connecting the dots between your first-party signals (website visits, ad engagement, CRM activity) and external signals worth watching (hires, hiring language, funding, competitor moves, ad spend, content shifts). Layer them. Surface the accounts where enough is firing at once to be worth a conversation. That's the work nobody on your team has time or the skillset to do.
We build your own guy in the chair: intelligent signal logic for your ICP, wired into your existing stack. A three-signal minimum so accounts only surface when enough triggers fire at once. The logic is yours, not a generic intent score every competitor has access to.
The system handles what should be automated: monitoring, enrichment, scoring, alerts. Your reps handle what should not: the conversation, the judgement, the close.
"Before we started working with Barrie, there was no clear foundation in our marketing and sales. Thanks to Barrie's short sprints and pragmatic approach, we now experience more calm in our marketing, have better automated processes, and see a clear increase in new leads. This allows us to have more focus on closing deals in a later sales phase, because the customers who now come in demonstrably have more interest."