SDR/Cold Calling/GTM Systems for K12 and HigherEd

TAM to Target offers SDR and Go-to-Market services tailored to the EdTech space. Our executive team has been on both sides of the table, as teachers and as EdTech sellers, and TAM to Target was built to be your partner for repeatable revenue growth in the education market.

We’ve helped dozens of K12 companies build substantial pipeline with dedicated SDR/BDRs and GTM services. Plus, as a Certified Partner of both Clay and Starbridge.ai, we route K12 signal data directly to your CRM and leverage that data to book meetings on your calendar with schools and districts that have immediate need for your product/service.

We grow your business by deploying full time SDRs and creating integrated GTM motions where every Clay signal, engagement, and touchpoint feeds a unified revenue system. Instead of random outbound campaigns, we architect complete GTM systems that make your inbound and outbound efforts amplify each other.

Our Clay-powered approach:

Signal-based outbound campaigns across email, call, and social using Clay's enrichment capabilities
Inbound-outbound integration where website visitors trigger Clay workflows for personalized outreach
Multi-channel sequences activated by content engagement and CRM interactions
Continuous optimization based on pipeline data, not vanity metrics

The results speak for themselves: Clients like Everyday Speech, ImpactLearn, Maia Learning, and Mission.io consistently see 10-30 qualified meetings per month on their calendars.

How we can help you:

Scale beyond random acts of sales: We'll architect your GTM Operating System, integrating Clay workflows with your inbound signals, intent data, and CRM activity into coordinated outbound campaigns. Our 4-phase process builds systems, not just sequences. This is not a one-size-fits all system; we customize to your needs.

Connect your inbound and outbound motions: We build Clay workflows that turn every marketing touch into sales intelligence, every website visit into targeted outreach, and every content download into personalized sequences.

Ongoing GTM engineering + execution: Partner with us long-term as your outsourced GTM Engineering team. We continuously optimize your Clay-powered revenue system and orchestrate SDR outreach so your reps spend every day working the highest-value accounts, not just “dialing the list.”

Ready to see your Clay data create real pipeline? Watch our 2-minute GTM Operating System overview.

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