Most outbound is a pile of disconnected plays. A list here, a tool there, a campaign that runs once and dies. We build one system where the data, the messaging, and the follow-up all feed each other.
The part clients talk about is the agents. Every campaign reply gets classified and routed into Slack, where a Claude agent drafts the response and your reps close the loop by chatting in the channel. Nobody babysits an inbox. We build the same way for RevOps, Sales, Account Management, and Support. You own the agents, and they run in your stack.
The part prospects talk about is what lands on their side. Outbound is saturated, so we send experiences, not just emails. A landing page built for one prospect. A 3D-printed gift on the desk of an account worth winning. ABM across email, LinkedIn, and WhatsApp.
Clay runs the data underneath: enrichment tuned to your industry, scoring against your ICP, and signals you won't find on a template. Our favourite finds people who used your product at their last company and just joined one that doesn't run it. They already know the value, and they have the mandate of a fresh hire.
The founders came off the sales floor, one a top seller at Google, the other running BDR at Salesforce, so everything is built the way people who had to hit a number operate. Domains, warmup, 95%+ deliverability, all handled. Clay Outbound Certified.
We're a fit for B2B teams that know their ICP and want a system that runs, not a one-off blast.