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⚙️ Allbound GTM Engine
Determine TAM, ICP, Industry/Verticals, Niches Outbound & Inbound (Web Visitors, Linkedin Engagement, Linkedink Activity Tracking, Multitouch Campaigns & Playbooks) Find GTM Alpha
fuelgtm.io 🔥 Esteban Lopez Betancourt
Advanced Artisan
United States (Eastern Time)
Resources
Expertise
- Account-Based Marketing
- Signals & Intent
- GTM Copilot
- AI Outbound
- Inbound Lead Enrichment
ICPs
- Early stage startups (seed-Series A)
- Growth stage startups (Series B-C)
- Mid-Market / Enterprise
- Post-IPO
Industry
- SaaS
- B2B
- Industry agnostic
- Fintech
- VC
Language
- English
- Spanish
Pricing
- $5k+ a month
Minimum Engagement
- 1 month
Support
Esteban Lopez
Top 100 Partners | Advance Artisan Clay Expert | GTM Engineer | RevOps | Salesforce & HubSpot Certified | Bch Computer Science
Enterprise-grade Revenue Operations & GTM engineering for B2B teams that want systems built to scale - not another tool setup that breaks at volume.
With a 15-year software-architecture background, I design the full go-to-market motion as a system - platform infrastructure, enrichment, automation, CRM, and custom AI agents - the way a senior engineer builds production software: rigorous, documented, and yours to own.
What sets this apart is range delivered with senior rigor. FuelGTM brings what a multi-person GTM team usually splits across specialists - GTM architecture, Clay engineering, CRM development, and custom software - and I now lead a small, highly skilled team that extends that range without diluting it. One accountable architect on point, a vetted team behind the build, with AI augmentation (Cursor, Claude Code, MCP servers) built into the work so we ship faster and solve problems configuration alone can't. One partner owns both your CRM and your Clay
I'm a Clay Advanced Artisan (top tier of the partner program), a Salesforce Certified Developer, and HubSpot certified - a combination few hold together. Trusted by 25+ B2B companies across 10 countries - Newsweek, Veryon, Cryptio, Kumo, Moxie, Rollstack, YunoJuno, SlashExperts, and OurFamilyWizard among them - to build the systems their revenue runs on, across SaaS, Healthcare, Recruiting, and Security.
HIGHLIGHTS
- 25+ B2B companies across 10 countries (AMER · EMEA · APAC) - VC-backed SaaS to enterprise
- Clay Advanced Artisan (First-100 Solutions Partner) - the program's top tier
- Salesforce Certified Administrator + Platform Developer I · Trailhead 2× Ranger
- HubSpot Certified Professional · Smartlead & Instantly Partner
- API Specialist - APIs, webhooks, integrations, deployment
- Software engineering depth - Python, JS, C#, Apex, SQL - custom scrapers, internal apps, AI-agent & MCP pipelines
- AI-augmented - Cursor, Claude Code, LLM + MCP servers; rapid POCs on Supabase, Vercel, Coolify
- Full GTM stack - experience with wide range of tools
- 6+ yrs RevOps & GTM Engineering · 7+ yrs Salesforce/HubSpot · 15+ yrs software/IT
Testimonials
"Highly knowledgeable in the GTM stack. He set up a solid foundation of our CRM (Salesforce) in a short period of time." - Nabil Jallouli, Founder & CEO, Rollstack
"The kind of GTM architect who doesn't just execute, he elevates. If you're looking for a Clay expert who can think strategically and build robustly, Esteban is your person." - Jeff Schnepple, Founder, SlashExperts
"Esteban is very skilled RevOps engineer. He has expert level knowledge in Salesforce development and can pretty much realize any custom functionality - whether it's by writing code or leveraging visual workflow builders. He is capable of breaking down complex requirements into actionable tasks, and if he doesn't know how to do something he goes out and figures it out. Esteban speaks fluent English so communication on calls is a breeze, and he is very passionate about the work he does."
Lenny Rozental
CEO at Takeoff Agency
Use Cases
🧹 CRM Data Hygiene
Accounts, Contacts, Opportunities/Deals, Activity determine standard and custom fields that matters normalize identifiers dedupe, merge records + transfer related child records Record ownership, sharing & visibility Missing fields Data Enrichment Clay + CRM Sync Orchestration
🔁 RevOps Process Design
The Challenge Marketing, Sales, and CS operate in silos. Handoffs break. Nobody agrees on what a qualified lead looks like. How We Help We map your entire revenue process end-to-end, define lifecycle stages, build SLAs between teams, and implement the systems to enforce them — so nothing falls between the cracks.
🦾 AI Solutions & Agents
The Challenge You know AI could transform your GTM, but off-the-shelf tools are generic and your team's knowledge is scattered across docs, calls, and tools nobody can query. How We Help We build AI agents and RAG systems on your own data — meeting intelligence, account research, lead scoring, and personalized copy — grounded in your knowledge base so answers are accurate, not hallucinated.
👤 Marketing, Sales, Customer Success Workflow Improvements
Triggers and webhooks linked to business processes AI Steps to preprocess meetings, tickets, consolidating info, create summaries, fill Sales frameworks, and more, then update CRM Auto triggered event/process based on workflows and automations
🧠 Custom Complex Orchestration
Multi platform solutions, scraping, custom dev, http api endpoints, webhooks, application development, ETL processing, DB connection, data backup, data consolidation