Directory/medialab
medialab

medialab

Artisan
Sydney, Australia
Expertise
  • Account-Based Marketing
  • Signals & Intent
  • GTM Copilot
  • AI Outbound
  • Inbound Lead Enrichment
ICPs
  • Growth stage startups (Series B-C)
  • Mid-Market / Enterprise
  • Post-IPO
Industry
  • Growth or RevOps agencies
  • SaaS
  • B2B
  • Fintech
  • VC
Language
  • English
  • French
  • Arabic
Pricing
  • any budget
Minimum Engagement
  • 1 month

medialab is a GTM engineering firm building revenue infrastructure for B2B teams across APAC and the US.

We go into your GTM stack, connect what's already there, and turn a scattered set of tools into one system your revenue team can trust. Clay sits at the centre as the orchestration layer, wired into CRM, enrichment, signals, outreach and reporting.

Our Services:

1. Clay Implementation & Architecture

  • Full Clay builds, from blank workspace to live pipeline
  • Migrations and rebuilds of underperforming setups
  • Enrichment waterfalls, TAM sourcing and territory planning
  • Credit management and ongoing optimisation on retainer

2. RevOps & CRM Intelligence

  • CRM architecture, cleanup and enrichment (official HubSpot Solutions Partner)
  • Inbound lead enrichment, scoring and routing
  • Signal-based workflows across outbound, inbound and ABM
  • Full integration of Clay with your CRM and GTM stack

3. AI & Agent Workflows

  • AI research agents for account intelligence and pre-call prep
  • Automated reporting and revenue intelligence
  • Agent workflows built on your stack, owned by you

Why teams pick us:

  • Operator-led: founded by a former VP of Sales across APAC and North America. We've carried the number, not just built the tables
  • Timezone coverage: Sydney-based, supporting teams across APAC and the US
  • No black boxes: everything built in your workspace, procured in your name, documented and owned by you
  • Built to last: we maintain the system after launch, so it doesn't quietly break the month after handover

Best Fit:

B2B SaaS and services companies from Series A to enterprise, in APAC or the US, ready to move from fragmented tools to one connected revenue system. Clients include EventsAir, Altius and PayPro Global.

"medialab do not operate like an external agency. They embed in the team, learn the business inside out, and hold themselves accountable to the system actually working. That level of partnership is rare."

Charlotte Cailleaux
Head of Growth at EventsAir

Use Cases

CRM Enrichment & Migration

Messy CRMs kill velocity. We rebuild your CRM data layer with Clay: deduplication, enrichment waterfalls across 150+ providers, and automated hygiene that keeps records current without anyone touching a spreadsheet. We've run full migrations where Clay becomes the enrichment engine behind HubSpot or Salesforce.

Signal-Based Outbound

We monitor your total addressable market for the moments that matter: funding rounds, hiring spikes, tech changes, leadership moves. When a signal fires, the account is enriched, scored and routed into sequences automatically, so your team reaches out at the right moment with the right context.

Inbound Lead Enrichment & Routing

Keep your forms short and let Clay fill in the rest. Every inbound lead is enriched with company data, ICP fit scoring and buying context before it hits your CRM, then routed to the right rep. Faster speed to lead, no manual qualification.

TAM Sourcing & Territory Planning

We build your total addressable market from scratch: sourced, enriched, scored against your ICP and segmented into territories. Instead of buying a static list, you get a living dataset that refreshes as your market moves.

Account Research & Pre-Call Intelligence

AI research agents that do the digging before your reps pick up the phone. Account briefs, stakeholder maps, competitive context and recent signals, compiled automatically and delivered inside the tools your team already uses.

Account-Based Motions

For teams running a named-account strategy, we build the full ABM engine in Clay: account selection and scoring, multi-threaded contact sourcing, personalised multi-channel plays, and reporting that shows what's actually moving accounts.

Ready to connect with medialab?