The GTM Factory

The GTM Factory builds intelligent GTM infrastructure that helps B2B companies turn data into pipeline -- systematically.

Most GTM teams are sitting on fragmented data, disconnected tools, and one-off campaigns that don't scale. The GTM Factory fixes the layer underneath.

Who I Am

I'm Willy Hernandez, a GTM Engineer with 11 years of sales experience and 3 years building AI-powered GTM systems for B2B companies. I'm Clay-certified and occasional Teaching Assistant for Clay's cohorts and bootcamp program, where I help train the next generation of operators on building intelligent enrichment and data workflows. I document my methodology publicly through the GTME Learning Journal, a LinkedIn series on the intersection of AI, automation, and modern sales infrastructure.

That background matters: I've sat in the seat your sellers sit in. I know what they'll use and what they won't.

What I Build

• AI-powered account research & scoring workflows
• Multi-channel outbound with Clay-native personalization
• TAM sourcing and lead enrichment pipelines
• Signal-based GTM triggers and buying group targeting
• CRM enrichment & hygiene (HubSpot-focused)

How I Work

Every engagement starts with your ICP, data environment, and current stack. I build with Clay as the core engine connecting enrichment sources, AI scoring, and sequencing into one documented system your team can run and scale without me. No black boxes. You get the playbook.

Best Fit

B2B startups and growth-stage companies (Seed–Series B) ready to get systematic about pipeline. You're not looking for an agency to manage campaigns — you want the infrastructure built right, once.