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- Account-Based Marketing
- Signals & Intent
- GTM Copilot
- AI Outbound
- Inbound Lead Enrichment
- Early stage startups (seed-Series A)
- Growth stage startups (Series B-C)
- Mid-Market / Enterprise
- Industry agnostic
- English
- Spanish
- any budget
- 1 month
Yael is a former startup founder turned fractional go-to-market engineer. She works across industries to support GTM – from AI-enabled outbound to CRM enrichment and automation.
We help companies build and scale go-to-market systems that actually drive revenue. Most teams have strong hypotheses about what could work — but struggle to execute quickly enough to test and iterate.
Think of us as an extension of your team: we design GTM plays, stand them up in Clay (and other tools), and manage execution so you can experiment rapidly and double down on what works.
Our work is industry agnostic. Recent clients include:
- Helping B2B startups (pre-seed to Series C) launch AI-enabled outbound at scale
- Powering recruiting firms with >$5M annual revenue
- Supporting financial services firms with $120M+ AUM
- …and more
About Yael
Former startup founder and growth leader, I’ve built GTM motions for 25+ companies from scratch to tens of millions in revenue. Today, I bring that experience to clients as a fractional GTM engineer and Clay expert.
https://www.linkedin.com/in/yaellederman/
"“Working with Yael and her team has been incredible. They’ve adapted with us as we’ve gone through different iterations of the business and have been instrumental in setting up our GTM systems. I think it’s no surprise that sales hasn’t been a bottleneck and in fact, we’ve had to slow down our efforts just so our team can keep up. I highly recommend working with them, especially founders going 0 to 1 and setting up a sales motion.”"