Iron Horse is a B2B growth marketing agency that helps mid-market and enterprise companies get discovered and get chosen. As a Clay partner, Iron Horse uses its demand gen expertise to turn Clay from a sales tool into a demand engine for marketing teams.
Most B2B marketers build audiences from the same intent signals their competitors use. That leads to overlapping target lists, weak match rates on LinkedIn, Google Ads, and Meta, and paid programs that cost more and reach less. Iron Horse fixes the data foundation first. Its experts work with cross-functional teams to find the firmographic, technographic, and behavioral factors that matter, then layer intent and first-party data into audiences no competitor is targeting.
From there, Iron Horse runs the full growth motion. That covers Clay setup and integration with existing martech, web, data, and salestech, paid media activation, personalized account dossiers that give reps context for fast follow-up, and the handoff to sales.
New to Clay? Iron Horse handles setup and implementation. Already using it? Iron Horse audits the current build and finds where it can work harder and weave deeper into your marketing strategy. Most engagements run as ongoing managed services, with benchmarks set at kickoff and audiences refreshed as accounts change. Clients typically see measurable results within the quarter.
Let Iron Horse help you build audiences your competitors can’t copy.
Your audience layer is the foundation everything else is built on. Clean your accounts and contacts, then refine them with inferred signals unique to your ICP and personas — continuously refreshed across 150+ providers, with AI surfacing what standard intent data misses.
Stop paying to reach lapsed contacts, existing customers, or accounts that will never buy. Clay refreshes the contact base, layers ICP and intent signals on top, and builds tiered audiences synced daily to LinkedIn, Meta, Google, Vibe.co, and DSPs with suppression always on.
Run account-based programs that adapt to what each account is doing right now, not a static list reviewed once a quarter. Tiered orchestration like 1:1, 1:few, and 1:many with intent triggers is built in, so the right play fires the moment a signal hits.
Cascade across 150+ data providers so every record in your CRM and MAP is complete, accurate, and routable, with no more dropped leads or half-filled accounts. We ensure buying group contacts are complete and available for paid media and sales outreach.
Enable reps to walk in with full context, not a blank screen. For outbound, Claygent builds account dossiers and persona sequences based on prioritized account readiness intent signals before reps dial. For inbound, a 30-second enrichment waterfall activates the moment a form is submitted or a meeting is booked.
Direct mail and gifting only work when the list is right. We use Clay's layered ICP and persona signals to build precise US account and contact lists, then run digital retargeting alongside personalized direct mail or gifting. This allows reps to follow up with AI-informed, human-led emails that actually land meetings.