Leapforce

Entering a new segment or country? We map your total addressable market in Clay, from company lists to decision makers, and size it per segment. You get a clear view of how many accounts fit your ICP, which ones to prioritise first, and a clean, HubSpot-ready dataset to launch campaigns and outbound on. A strong starting point for Dutch companies expanding into Germany, the UK, the Nordics or the US: you know the size and shape of a market before you hire local sales or spend on campaigns.

We build tiered target account lists from your ICP and TAM in Clay, score them on firmographic, technographic and intent data, and map the buying committee for every account. Accounts, contacts and scores sync to HubSpot, with target account views, lists and reporting per tier. From there we connect the lists to LinkedIn ads, email and sales plays. Marketing and sales work from the same list, and you see engagement and pipeline per tier instead of guessing.

Clay monitors the signals that matter in your market: website visits, job changes of past champions, new hires in key roles, funding rounds and tech stack changes. We turn each signal into a scored, prioritised task or sequence enrollment in HubSpot for the right owner, with the context a rep needs to open a relevant conversation. Your team stops guessing which accounts to call this week and spends its time on accounts that are actually moving.

We build research-driven outbound in Clay: waterfall enrichment for verified emails and phone numbers, AI research on every account, and personalised messaging based on real triggers instead of generic templates. Sequences run from HubSpot or your outbound tool of choice, and every touch is logged on the contact and company record. You can measure reply rates, meetings and pipeline per segment, and improve the playbook every sprint.

Every form fill and demo request is enriched in Clay automatically: company size, industry, location, tech stack and role. We score the lead against your ICP, write the data back to HubSpot and route it to the right owner. Shorter forms convert better, sales gets complete records without asking prospects twenty questions, and high-fit leads get a fast follow-up instead of waiting in a queue.

Incomplete and outdated CRM data breaks segmentation, reporting and personalisation. We use Clay to fill gaps and refresh company and contact records in HubSpot on a schedule: industry, employee count, revenue range, LinkedIn URLs, job titles and more. Combined with clear property governance and HubSpot data quality tooling, your CRM becomes and stays a reliable source of truth for marketing, sales and service.