New pipeline is one part of the job. Steve Dawson and Charles Tidswell, our Co-Founders, built their careers in enterprise software sales, so we work across the whole sales cycle. The same engine recruits partners and gives them accounts to work. It fills your events. In your customer base it finds openings to cross-sell and upsell, and it flags renewal risk while there is still time to act.
Each engine starts in Clay, with the accounts worth your time and the signals that show when each is ready to move. It reaches them by email and LinkedIn or through voice and video agents. Direct marketing and targeted ads add reach where they suit the buyer, and event invitations bring them into a room with your team. We draw on 39 ready-built workflows in six disciplines, from data and signals to expansion and renewal, and run them daily beside your team.
"The GTM Studio opened our eyes to GTM Engineering as a scalable way to create consistent pipeline, while keeping our sales team focused on closing. We now have a clear path to building a structured GTM engine that supports sustainable growth." CEO, UK software company
"The GTM Studio helped us ground our sales approach in data rather than assumptions. Our engagement gave us clear priorities, better alignment, and a focused path to new pipeline." Managing Director, APAC, Netherlands-based software company
The GTM Studio is a GTM engineering agency based in Singapore. Asia Pacific is home, so we lean naturally towards projects across the region, Australia and New Zealand included. However, what start as APAC projects rapidly become global projects too.
Clay sits at the centre of our stack, with more than 20 production-tested tools around it. Charles is also the host of Clay Club Singapore.
Our clients typically have 50 or more people and a sales team large enough to feel the difference. Most are global software companies opening Asia, or regional firms scaling across it.
Every engagement starts with a short 1-2-1 workshop. You leave the workshop with a written plan, whether or not we work together.
"The GTM Studio's data- and signal-led approach helped us rapidly build brand awareness and relevance in a new market, generating over 130 qualified leads within a few months through timely, context-rich outreach aligned to real buyer intent."
We build the market in a Clay table: every company that fits your ideal customer, with the right contacts. Claygent then researches each account in its own market. A new country head, a funding round or a local hiring push decides who hears from you first. A first test runs on up to 1,000 accounts and 5,000 contacts before you commit to more.
Clay finds the resellers and integrators already selling to your buyers, from their partner pages, job ads and customer stories. We run the outreach that recruits them. Each partner who signs then receives named accounts from the engine, with the signal behind each one.
We build the guest list in Clay from the accounts you want in the room. Each person is invited with a reason that applies to them, and registration takes one click. Attendees get a follow-up on what they heard. People who registered and missed it get one on what they missed.
Your existing customers show when they are ready to buy more. A new office opens, a new team is hired, or usage jumps. Clay joins those signals to your HubSpot or Salesforce records and ranks the accounts for your account managers. Each one comes with the product to raise and the reason to raise it now.
The warning signs often appear months before a renewal date. The champion changes jobs, hiring stops, or a competitor's name turns up in the customer's job ads. Clay watches your customer list for them and alerts the account owner while there is still time to act.
Every enquiry is enriched from Clay's marketplace of more than 200 data providers, is scored against your ideal customer and reaches the right owner as soon as it arrives. Companies reading your site without filling in a form are identified and passed to sales with the pages they read.