3 Signal-Based Ad Plays in Clay That Cut CPL and Fill Pipeline
Job-title targeting is dead. Build 3 ads plays in Clay, live: signal-based audiences, 1:1 ads at scale, and lead gen forms that cut CPL.
Most B2B ads still target job titles, company lists, or people who already know you. In this live, hands-on session, Kenny Damian and Ivan Falco of Frontal will build 3 ads engineering plays in Clay: audiences from LinkedIn engagers and mentions, 1:1 ads at scale where an agent builds each account's ad, and a lead-gen form setup that cuts CPL and fills qualified pipeline.
What you will learn:
Build self-updating ad audiences in Clay from people who engage with your posts or mention your competitors
Run 1:1 ads at scale: Clay sends each target account to an AI agent that builds the ad and returns it for review
Cut CPL and get more leads into qualified pipeline: ask only for the LinkedIn URL in lead-gen forms, then auto-enrich and follow up