Clay Workflows lets you build GTM plays visually, run them at any scale, and follow the logic behind every decision. In this livestream, CEO Kareem Amin shares the story behind Workflows: why we designed it to be visual-first, how we decided where agents belong in a play, and what we learned building it.

You'll see a live demo of building a workflow from scratch, plus real plays running today. Airtable combines account signals like news, hiring, and leadership changes to trigger tailored outbound. ElevenLabs qualifies inbound leads in real time and cut their speed to lead to under 5 minutes, increasing inbound SQLs by 50%.

Whether you're new to Clay or already running plays in tables, you'll leave with clear next steps: start with the agent plugin, or convert an existing table into a workflow.

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