Cold Email Glow-Up: Rebuild a real email live to maximize cold outbound
On 9/30, Ruadhán Ó Cúláin takes a real cold email that underperformed, shows what went wrong, and rebuilds it live.
Most people fix an underperforming cold email by rewriting all of it. New subject line, new opener, new body. If replies go up, you still don't know why, so your next campaign starts from guesswork too. By the time you land on something that works, the prospects you are targeting have already read the version that didn't.
The harder part is looking at an email that failed and knowing exactly what went wrong.
Ruadhán Ó Cúláin is a Clay Artisan Solutions Partner who runs Clay Club Europe and co-hosts Clay Club Dublin. His client campaigns have booked meetings at companies like Google, Ryanair and Liver King!
On 9/30, Ruadhán takes a real cold email that didn't get the replies it deserved, walks through what went wrong, what he'd change, and rebuilds it live!
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