Most marketing teams have the data they need scattered across a CRM, an enrichment vendor, a product database, and a spreadsheet a rep maintains by hand. Campaigns get built off whichever copy is closest, and sales works a different list than marketing.

Talia Schleifer from Clay's marketing team will show what changes when marketing and sales work from one shared data layer. She'll cover the full path from list to campaign, using plays her team runs at Clay and examples from customers like Verkada, Pendo, and ElevenLabs.

What we'll cover:

• Find — sourcing the full buying committee at target accounts, enriching inbound leads in under five minutes, and surfacing enterprise buyers hiding behind personal email signups
• Prioritize — building account and lead scoring you write in plain language and update as your personas change, plus contact-level topic intent so reps know who at an account is searching
• Activate — running the same list across paid ads, outbound email, events, direct mail, and auto-generated landing pages, with everything syncing back to your CRM
• Live demo and Q&A

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