Top 1 %: How Brex Built Its Automated Outbound Engine (Replay)

Michael Tai is a Senior Growth Product Manager at Brex, where he runs much of the company's automated outbound program. He sat down with Isaac Fishman in our NYC office to explain why Brex's pipeline generation got more efficient as the go-to-market org grew, when most teams see the opposite.

In this replay, he covers defining the problem before picking an AI tool, why he pushes his team toward relevance instead of personalization, hiring growth engineers who work like forward-deployed engineers, running general and thesis-driven prospecting side by side, and rolling tooling out to reps.