Michael Tai is a Senior Growth Product Manager at Brex, where he leads a large part of the company's automated outbound program. He sat down with Isaac Fishman to explain why pipeline generation efficiency went up as Brex's go-to-market org grew, when most teams see the opposite.

The conversation covers defining the problem before picking an AI tool, why he pushes his team toward relevance instead of personalization, hiring growth engineers who work like forward-deployed engineers, running general and thesis-driven prospecting side by side, and rolling tooling out to reps.

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