GTM is changing fast.⚡

The best teams now run one unified motion where data, signals, and AI decide whom to target, when to target, and how to act. In this session, we’ll show you exactly how to build it.

What you’ll learn:

1️⃣ The new GTM model of 2026

How signal-led, AI-orchestrated GTM replaces old channel-first tactics.

2️⃣ How to map every account to TOFU, MOFU, BOFU

A simple scoring framework (Fit + Behavior + PCV) to know each company’s stage in the buyer journey.

3️⃣ How Clay runs its own GTM engine

A live case study on account prioritization, triggers, and workflows you can apply immediately.