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Run cold outbound where your data already lives
Reach new leads by combining lead sourcing and enrichment with cold email sequencing in Clay. Reply with messaging from the most recent and relevant context.
The cold email sequencer with the freshest data
Buy inboxes and domains without leaving Clay
No separate line items to manage. Warming starts at setup and send timing is handled for you.
Create automated lead lists & reach them as they qualify
Continuously source leads from your CRM, signals, data warehouse, or Clay's database. Leads enter and leave campaigns as they qualify, and fresh data is pulled at send, with exclusions, blocklists, and cooldowns built in.
Use copy that sounds like your best rep, at scale
Agents write lead-specific copy based on your business context, campaign goals, and enrichments. Templates with AI snippets also let you control what they write.
Get replies sent straight to your reps
Route qualified leads automatically to your reps based on your team's sales logic. When someone replies, Clay drafts the follow-up and posts it in Slack for reps to approve or edit before sending.
Datacamp
"What we loved about the Clay Sequencer is its modularity. It lets us integrate with our LLMs, data, and tools of choice to build the best personalized emails. We tested lots of vendors, and nothing came close to the email quality we see with Clay. The Slack approval flow has made it a lot easier for our reps to respond faster to positive leads with less work."
Timely and targeted cold email automation
Persona-based outbound
Signal-based outbound
ABM campaigns
Clay University · Sequencer course
