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How to build an ICP
Describe your ICP filters and target title
Describe your target industry and firmographic filters, such as headcount, funding stage, and tech stack, plus the title you want to reach. Sculptor assembles a matched company list from Clay's B2B company data.
Sculptor builds and enriches your ICP list
Sculptor compiles a company list filtered by industry, headcount, funding stage, and tech stack, then waterfalls through 150+ providers to find a verified email for the target title you specified. Only matched rows include an email.
Get your ICP table with verified contact emails
The finished table has company name and, for rows the waterfall enriched, a verified contact email. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for building an ICP
Filter your ICP from Clay's B2B company database
Pull companies matching your ICP from Clay's B2B company database using filters like industry, headcount, funding stage, tech stack, hiring signals, and location. No manual list-building or CSV wrangling required.
Waterfall contact coverage on matched rows
Get verified emails for the contacts you want to reach. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a match.
Layer signals to score fit and intent
Stack funding, hiring, tech stack, and news signals alongside firmographics to build an ICP score in a single Clay table. Claygent browses each company's site to fill qualitative gaps formulas can't reach.
Sync your ICP to Salesforce and LinkedIn Ads
Push scored accounts directly to Salesforce fields for rep routing, or sync enriched lists to LinkedIn Ads as matched audiences. Clay refreshes both destinations automatically so your ICP never goes stale.
Clay gave us the ability to define what a great customer looks like on our terms. Not just industry and title, but the signals that actually predict who will buy. Our reps are working better lists, closing faster, and generating 19% more revenue per head.
Frequently asked questions
How does Sculptor build an ICP-matched company list?
Sculptor takes the ICP criteria you paste into the prompt, such as industry, employee count, revenue range, or tech stack, and queries multiple company data sources to find matching businesses. It runs waterfall enrichment across providers like PitchBook, Harmonic, and HG Insights, stopping once each data point is found, then returns a table of company names with verified emails ready for outreach.
How accurate is Clay's ICP company data?
Waterfall enrichment across 150+ providers pushes company data coverage from roughly 30% with a single provider to 80% or higher. Each firmographic and technographic field, including funding stage, revenue, and tech stack, cascades through sources like PitchBook and Harmonic in sequence, so gaps left by one provider get filled by the next. Verified emails are cross-checked before they reach your table.
Can I build an ICP list for hundreds of companies at once?
Yes. Paste your ICP criteria into Sculptor and it generates a full company table in one run. You can also upload a CSV of seed accounts or pipe data from an existing Clay table for enrichment at scale. Once complete, push the verified list directly to HubSpot or Salesforce, or export as CSV to feed your outbound sequences.
Is it legal to collect B2B company data for ICP targeting?
Collecting publicly available company data for B2B prospecting is generally permitted. Under GDPR, most B2B outreach relies on the legitimate interest basis (Article 6(1)(f)), which requires a genuine business reason and a balancing test against the contact's rights. In the U.S., CAN-SPAM applies to all commercial emails, including B2B, and requires a working unsubscribe link and physical mailing address.
State-level privacy laws like the CCPA may add obligations depending on where your prospects are located. Always check the rules for your jurisdiction before launching outreach.