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How to find companies that need marketing
Describe the companies you want to target
Add your target industry or city, plus the title you want to reach. Sculptor scans Clay's company database for businesses that match your marketing services ICP.
Sculptor sources and enriches each matched company
Sculptor compiles a list of matching companies filtered by industry, headcount, location, and hiring activity, then waterfalls through 150+ providers to find a verified email for the title you specified. Only matched rows get an email.
Get your table of company names and contact emails
The finished table has company name and, for rows the waterfall enriched, a verified contact email. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for finding companies that need marketing
B2B company database with ICP-ready filters
Pull prospects from Clay's B2B company database filtered by industry, headcount, location, tech stack, and hiring activity. Claygent browses each company's site to verify ICP fit before a row enters your workflow.
Waterfall enrichment for verified contact emails
Get a verified email for matched rows. Clay waterfalls through 150+ providers in sequence and only charges credits when one returns a hit, giving you high match rates on common B2B titles.
Signal layering to surface marketing-ready accounts
Score matched companies by stacking signals: open marketing roles, recent funding, tech stack gaps, and low review counts from Google Maps. Rows with the strongest signal combinations rise to the top for outreach.
Sync enriched lists to CRM and sequencer
Push your finished table directly to HubSpot or Salesforce, or route verified rows into Smartlead or Instantly to trigger a campaign in minutes. New matching companies are added automatically as your ICP evolves.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor find companies that need marketing?
Sculptor filters companies in your target industry or region using signals like job postings, funding events, and tech stack data from HG Insights. Claygent then visits each company's website and classifies its digital maturity to flag accounts most likely to need marketing support. Once it identifies matching companies, it runs a work-email waterfall across providers like Prospeo, Hunter, and Dropcontact to surface a verified Head of Marketing contact for every row.
How accurate are the company and email results?
Clay's waterfall enrichment lifts email coverage from roughly 30% with a single provider to 80% or higher by querying up to 11 data sources in sequence. In Clay's own benchmarks, top providers like Datagma scored 97.7% confidence and Hunter scored 97.6% across more than 1,000 tested contacts. Clay also refunds credits when a provider returns no result, so you only pay for verified finds.
Can I find companies that need marketing in bulk?
Yes. Type your industry or region into the Sculptor prompt and Clay builds an entire table of matching companies in one run. You can also paste a list or upload a CSV of target companies to enrich at scale. Once enrichment finishes, push every row, with company name and Head of Marketing email, directly to HubSpot, Salesforce, or Smartlead without any manual export step.
Is it legal to use B2B company data for marketing outreach?
CAN-SPAM permits B2B cold email in the U.S. as long as each message includes a valid physical address, a clear unsubscribe link, and honest subject lines. Under GDPR, most B2B outreach relies on the legitimate interest basis outlined in Article 6(1)(f), which requires a genuine business reason and an easy opt-out. In California, the CCPA B2B exemption expired in January 2023, so work emails of California residents are now treated as protected personal information.
Regulations vary by jurisdiction and are evolving quickly. Always check the rules that apply in your region before launching outreach.