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How to enrich customer profiles
Paste your target account list
Drop in your account list and specify the title you want to reach. Sculptor waterfalls through 150+ providers to find a verified email for each company.
Sculptor enriches every row with verified contact data
Sculptor appends firmographic context to your accounts from Clay's B2B company data, then runs waterfall enrichment across 150+ providers to find a verified email for the target title you specified. Only matched rows receive an email.
Review enriched profiles, export verified contact emails
The finished table has company name and a verified contact email for matched rows. Write enriched fields back to HubSpot or Salesforce automatically as Clay refreshes the data.
Why Clay for enriching customer profiles
Waterfall coverage across 150+ providers
Get verified contact data on matched rows without paying for misses. Clay waterfalls through 150+ providers in sequence, charging credits only when a provider returns a hit.
Claygent fills last-mile profile gaps
Capture firmographic and intent signals no standard database carries. Claygent browses each company's site, Crunchbase, and LinkedIn to extract funding stage, tech stack, and custom attributes in minutes.
Auto-refresh keeps every profile current
Profiles stay accurate as contacts change jobs and companies evolve. Clay enriches on a schedule, re-running waterfall lookups on stale rows and flagging catch-all inboxes before they reach your sequencer.
Bidirectional sync to HubSpot and Salesforce
Enriched profiles write back to HubSpot or Salesforce automatically, with no manual exports. Clay's bidirectional sync routes scoring, deduplication, and updated fields directly into the right CRM record.
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.
Frequently asked questions
How does Sculptor enrich customer profiles from my CRM?
Sculptor takes your CRM export or account list, then runs each record through Clay's waterfall enrichment across 150+ data providers in sequence until it resolves a confirmed company name and verified email. If standard databases miss a field, Claygent searches the open web for unstructured data to fill the gap. The enriched table populates automatically, one row per account.
How accurate is Clay's customer profile enrichment?
Waterfall enrichment typically lifts verified-email coverage from roughly 20% with a single provider to around 80% by querying multiple sources in sequence. Clay also flags stale records by comparing enriched job titles and domains against your existing CRM data, so mismatches get surfaced before they reach your outbound workflows.
Can I enrich customer profiles in bulk for a whole list?
Yes. Paste a list, upload a CSV, or pipe records directly from your CRM into a Clay table and Sculptor enriches every row in one run. Once complete, push verified fields back to HubSpot or Salesforce with Clay's native integrations, or export the enriched file as a CSV for downstream use.
Is enriching customer profiles with third-party data legally compliant?
In the US, the CAN-SPAM Act applies to all commercial email, including B2B, with penalties up to $53,088 per violation. In the EU, GDPR allows B2B data enrichment under the legitimate interest basis (Article 6(1)(f)), but you must conduct a balancing test and inform contacts on first outreach. CCPA may also apply to California-based contacts.
Always honor opt-out requests promptly and check the rules for your specific jurisdiction before sending enriched-data-driven campaigns.