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How to enrich leads
Paste your target account list into Sculptor
Drop in your list of target accounts and the title you want to reach. Sculptor waterfalls through 150+ providers to find a verified email for each.
Sculptor enriches every row with contact data
Sculptor enriches each company row from Clay's B2B contact data, then waterfalls through 150+ providers in sequence to find a verified work email for the title you specified. Only matched rows return an email.
Get company name and verified contact email
The finished table has company name and, for matched rows, a verified email for your target title. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for enriching leads
Waterfall coverage across 150+ providers
Get verified work emails for matched rows in your account list. Clay waterfalls through 150+ providers in sequence and only charges credits when one returns a hit.
Credits only on match, not on attempt
Typical match rates reach 60-85% depending on title, and you pay nothing for empty rows. GTM teams stretch their enrichment budget further without annual provider contracts.
Catch-all and invalid email detection
Every matched email runs through Clay's consensus-based verification before leaving your table, flagging catch-alls and role inboxes so your bounces stay low in Smartlead or Instantly.
Auto-refresh and CRM bidirectional sync
Schedule regular enrichment refreshes to catch job changes and new data, then sync clean records back to HubSpot or Salesforce automatically without manual exports.
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.
Frequently asked questions
How does Sculptor enrich B2B leads with verified emails?
Sculptor imports your CRM or lead list, then runs each contact through Clay's waterfall enrichment across 75+ data providers in sequence. It stops at the first provider that returns a verified email and company name, so you get the best available match without querying every source. If structured providers come up empty, Claygent, Clay's AI research agent, scrapes the web as a fallback step.
How accurate is the enriched email and company data?
Clay's waterfall approach lifts email coverage from roughly 30% with a single provider to 80%+ across your list. In Clay's own benchmark of 12 email-finding tools, top providers scored above 96% confidence on SMB contacts, with Datagma leading at 97.70%. Each email is verified at the provider level before it reaches your table, and you can review every row before exporting.
Can I enrich an entire lead list in bulk at once?
Yes. Paste your full list, upload a CSV, or pipe contacts directly from a Clay table. Sculptor processes every row through the same waterfall enrichment in parallel. Once enrichment finishes, push the results straight to HubSpot, Salesforce, or Pipedrive in one step, or download a CSV to import into your outreach sequences manually.
Is enriching and emailing B2B leads legal under CAN-SPAM and GDPR?
CAN-SPAM applies to all commercial email, including B2B. It requires accurate sender info, a clear unsubscribe mechanism, and honest subject lines. Violations carry penalties up to $53,088 per email. In the EU, GDPR allows B2B outreach under the legitimate interest basis (Article 6(1)(f)), but you must inform prospects on first contact and honor data-access or deletion requests.
Rules vary by jurisdiction, so review your local regulations and your email provider's acceptable-use policy before sending.