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How to find target accounts (ABM)
Describe your ABM target market
Add your target market, such as B2B SaaS companies with 200 to 1,000 employees in North America. Sculptor builds your account list and finds a verified Head of RevOps email for each match.
Sculptor assembles and enriches your account list
Sculptor compiles a matched account list from Clay's company database, filtered by industry, headcount, and location. It then waterfalls through 150+ providers to surface a verified Head of RevOps email on matched rows.
Reviewed table with company name and Head of RevOps email
The finished table has company name and, for rows the waterfall enriched, a verified Head of RevOps email. Sync target accounts to HubSpot or Salesforce and route hot signals to Slack so reps act in real time.
Why Clay for finding target accounts (ABM)
B2B company database built for ICP precision
Pull your target account universe from Clay's B2B company database, filtered by industry, headcount, funding stage, tech stack, hiring activity, and location. Claygent then browses each company's site to classify GTM motion, so only true-fit accounts make the list.
AI scoring layers fit, intent, and contract value
Clay's formula engine scores every account across three dimensions: ICP fit, engagement signals, and estimated contract value. Scored tiers update automatically as new enrichment data comes in, so your Tier 1 list stays current without manual re-ranking.
Waterfall enrichment finds verified RevOps contacts
Get a verified Head of RevOps email for matched accounts. Clay waterfalls through 150+ providers and only charges credits when one returns a hit, delivering high match rates on common B2B titles.
Sync accounts to LinkedIn Ads and Salesforce
Push finalized target accounts directly to Salesforce and sync ad audiences to LinkedIn in one step, reaching up to 95% match rate on LinkedIn. Slack alerts notify reps the moment a tracked account shows intent.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor find target accounts for ABM?
Sculptor searches across 200+ data providers using the industry and firmographic filters you type in, such as headcount range, funding stage, or tech stack. It builds a table of matching companies, then runs waterfall enrichment to locate the VP of Sales at each account and return a verified work email. You get company name and contact email in a single table without switching tools.
How accurate are the emails and company data returned?
Clay's waterfall enrichment queries multiple providers in sequence, pushing work email coverage from roughly 30% with a single provider to 80% or higher. In Clay's own benchmark tests across thousands of contacts, top providers in the waterfall returned email confidence scores above 96%. Rows that don't return a match aren't charged, so you only pay for verified results.
Can I build a target account list in bulk?
Yes. Paste a list of company names or domains, upload a CSV, or pipe accounts from an existing Clay table. Sculptor enriches every row in parallel, returning company name and VP of Sales email for the full list. From there, push the scored account list directly into Salesforce or HubSpot with one click, or export as CSV to feed your ABM sequence.
Is cold emailing target account contacts legally compliant?
In the U.S., the CAN-SPAM Act applies to all commercial email, including B2B. It requires accurate sender information, a valid physical address, a clear opt-out mechanism, and honoring unsubscribe requests within 10 business days. Penalties can reach $53,088 per non-compliant email. In the EU, GDPR allows B2B outreach under the legitimate interest basis of Article 6(1)(f), but you must document a Legitimate Interest Assessment.
Always check the rules for your jurisdiction before launching outreach, especially if you target contacts in multiple countries.