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How to find B2B prospects
Describe your target market and contact
Add your target market and the title you want to reach. Sculptor searches Clay's people database for matching contacts.
Sculptor sources and enriches each contact row
Sculptor searches Clay's B2B contact data for people matching your ICP, filtered by industry, title, and headcount. It then waterfalls through 150+ providers to find a verified work email. Only rows where the waterfall finds a match include an email.
Your table with company name and verified email
The finished table has company name and, for matched rows, a verified work email. Push to Smartlead, Instantly, or your sequencer to trigger a campaign.
Why Clay for finding B2B prospects
ICP filters that go beyond basic firmographics
Pinpoint your ICP with concrete filters: industry, headcount, funding stage, tech stack, hiring activity, and GTM motion. Claygent browses each company's site to add custom qualifiers no static database carries.
Waterfall enrichment across 150+ providers
Get a verified work email for matched contacts. Clay waterfalls through 150+ providers in sequence and only charges credits when one returns a hit, pushing coverage well beyond any single source.
ICP scoring and signal layering per row
Score every matched row against fit signals like tech stack, hiring activity, and funding stage. Formulaic scoring tiers prospects automatically so your team works the highest-priority contacts first.
One-click push to your sequencer
Send finished, verified rows straight to Outreach, Instantly, or Salesforce in seconds. No CSV export, no reformatting, no manual copy-paste between tools.
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.
Frequently asked questions
How does Sculptor find B2B prospects by industry?
Type your target industry or company type, like SaaS HR software or mid-market logistics, and hit Generate. Sculptor queries B2B databases filtered to that industry, then runs a waterfall across multiple contact-data sources to locate a verified VP of Sales email for each company. You get a ready-to-work table of company names and emails in seconds.
How accurate are the prospect emails Sculptor returns?
Clay's waterfall enrichment queries providers in sequence and lifts email coverage from roughly 30% with a single provider to 80% or higher. Each email also passes through a verification step via ZeroBounce, which flags invalid and catch-all addresses before they reach your list. The result is a higher hit rate and fewer bounces than any single data source delivers alone.
Can I find B2B prospects for a whole list at once?
Yes. Paste a list of target industries, upload a CSV of company domains, or pipe rows from an existing Clay table to run Sculptor across every entry in bulk. Once enrichment finishes, push the full table to HubSpot or Salesforce in one click, or export as a CSV to load into your sequencing tool.
Is it legal to cold email B2B prospects I find this way?
In the U.S., the CAN-SPAM Act allows unsolicited B2B email but requires a working opt-out link, a valid physical address, and truthful headers. Penalties reach up to $53,088 per non-compliant message. In the EU and UK, most B2B outreach relies on GDPR Article 6(1)(f) legitimate interest, which requires a balancing test and an easy way for recipients to object.
Rules vary by country and state, so always check the regulations in your jurisdiction before launching a campaign.