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How to find leads that match your ICP
Describe the ICP you want to reach
Add your ICP criteria, such as industry, headcount, funding stage, and target title. Sculptor searches Clay's B2B contact and company data for matching people.
Sculptor matches contacts and enriches emails
Sculptor scans Clay's people database for contacts matching your ICP filters, including title, seniority, and company attributes, then waterfalls through 150+ providers to find a verified work email for each contact. Only matched rows get an email.
Get a table with name and verified email
The finished table has company name and verified contact email for matched rows. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for finding people / leads that match ICP
ICP filters across title, function, and firmographics
Pinpoint the right buyers using Clay's Find People, filtering by job function, seniority, and organizational role layered on top of company filters like industry, headcount, and funding stage. No broad seniority sweeps, just the committee roles that close deals.
Multi-provider waterfall for verified work emails
Get verified work emails for matched contacts. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a hit, so coverage stacks without wasted spend.
Validation before any email leaves Clay
Every matched row runs through email validation before it hits your sequencer, flagging catch-alls and role-based inboxes so your list stays clean. Choose Conservative mode for cold outreach to keep bounces low.
One-click push to Smartlead or Instantly
Pipe your enriched, validated ICP list directly into Smartlead or Instantly the moment rows are ready. Map verified email, company name, and any AI-generated opener columns to campaign variables in minutes.
Clay gave us the ability to define what a great customer looks like on our terms. Not just industry and title, but the signals that actually predict who will buy. Our reps are working better lists, closing faster, and generating 19% more revenue per head.
Frequently asked questions
How does Sculptor find leads that match my ICP?
Type your target industry or market into the Sculptor prompt, and it searches Clay's database of 150+ providers to pull companies that fit your criteria. For each company, Sculptor runs a waterfall enrichment across 10+ contact-data providers in sequence to find a verified VP of Sales email. It also passes company websites into an AI qualifier that checks exact ICP attributes like B2B vs. B2C, going beyond generic database filters.
How accurate are the ICP leads and emails Sculptor returns?
Clay's waterfall enrichment lifts email coverage from roughly 20% to 80% by querying multiple providers in sequence. In Clay's own benchmark of 12 email-finding tools across thousands of contacts, top providers like Datagma and Hunter scored above 96% confidence on SMB contacts. You only pay when a provider returns a match, so spend tracks directly to verified results.
Can I find ICP-matching leads for a whole list at once?
Yes. Sculptor generates an entire table of ICP-matching companies and VP of Sales emails in one run. You can also paste a list of target companies or upload a CSV to enrich in bulk. Once the table is ready, push it directly to HubSpot, Salesforce, or a sequencer like Outreach or Smartlead with no CSV reformatting required.
Is it legal to cold email B2B leads sourced this way?
In the U.S., the CAN-SPAM Act permits unsolicited B2B email as long as you include a valid physical address, use accurate sender info, and honor opt-out requests within 10 business days. Each violation can carry penalties up to $53,088 per email. In the EU, GDPR allows B2B outreach under a legitimate interest basis (Article 6(1)(f)), but you must document your interest, offer a clear opt-out, and avoid contacting anyone who objects.
Rules vary by jurisdiction, so always check the regulations that apply to your recipients' locations before launching outreach.