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How to find prospects for cold email
Describe your ICP and target title
Describe your target market or ICP and the title you want to reach. Sculptor searches Clay's B2B contact data for matching prospects.
Sculptor sources contacts and waterfalls for verified emails
Sculptor searches Clay's people database for contacts matching your ICP, filtered by industry, headcount, and title. It then waterfalls through 150+ providers to find a verified work email for each matched row, flagging catch-alls and role inboxes before delivery.
Get a table with company name and verified email
The finished table has company name and, for rows the waterfall enriched, a verified email for your target title. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for finding prospects for cold email
B2B contact search built for ICP precision
Find outbound-ready contacts using Clay's B2B people database, filtered by title, seniority, industry, headcount, and location. Pull a targeted list in minutes without exporting from a separate tool.
Waterfall enrichment across 150+ providers
Get verified work emails for matched rows as Clay waterfalls through 150+ providers in sequence, charging credits only when a provider returns a hit. Coverage scales well beyond any single-provider source.
Catch-all and risky inbox flagging
Every verified row is checked before it reaches your sequencer, with catch-all and undeliverable addresses flagged so your bounces stay low. Run verification on a schedule to catch contacts who have changed jobs.
One-click push to Smartlead or Instantly
Once your table is built and verified, send it directly to Smartlead, Instantly, or Outreach to trigger a campaign the moment a row lands. No CSV exports or manual re-imports needed.
Chaining together Clay's data waterfalls helped us translate personal emails to work emails, unlocking the ability to do custom company research with complex logic and display formats. Without Clay, this would've been an incredibly cumbersome process—and we likely wouldn't have bothered trying,
Frequently asked questions
How does Sculptor find prospects for cold email?
Sculptor searches 150+ data providers using the industry or role you enter, then returns matching B2B contacts in a single table. For each contact, it runs waterfall enrichment, querying providers like Prospeo, Dropcontact, and Findymail in sequence until it lands a verified work email. You only pay for successful matches.
How accurate are the prospect emails Sculptor finds?
Clay tested 12 email finders across 4,700+ contacts and found that no single provider hits 100% coverage. Waterfall enrichment lifts match rates from roughly 30% with one provider to 80%+ by cascading through multiple sources. Every returned email passes a verification step before it reaches your table, so bounce risk stays low.
Can I find cold email prospects in bulk with Sculptor?
Yes. Paste a list of target companies, upload a CSV, or pipe rows from an existing Clay table, and Sculptor enriches every row with verified emails in parallel. Once the table is built, push the full list directly to Instantly, Smartlead, Outreach, or Salesloft, or export as a CSV for any other sequencer.
Is it legal to cold email B2B prospects I find this way?
In the U.S., the CAN-SPAM Act applies to all commercial email, including B2B. It requires accurate sender info, a physical postal address, a working unsubscribe link, and honoring opt-outs within 10 business days. Violations can cost up to $53,088 per email. In the EU, GDPR allows B2B cold email under a legitimate interest basis, but you must conduct an interest assessment and offer a clear opt-out.
Laws vary by country and state, so always check the rules for your jurisdiction before launching a campaign.