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How to generate home services leads
Describe your home services target market
Add your target city or region, and Sculptor searches Google Maps for matching home services businesses in that area.
Sculptor scans Google Maps and finds Owner emails
Sculptor scans Google Maps for home services companies in your location, then waterfalls through Clay's provider network to surface a verified Owner email on matched rows. Claygent browses each company site to fill gaps.
Review your table of business names and Owner emails
The finished table has business name and, for matched rows, a verified Owner email. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating home services leads
Google Maps sourcing by city or trade
Pull home services companies by trade type and geography directly from Google Maps, capturing business name, ratings, phone, and website in one table. Narrow your list by location radius, category, and review count to match your exact ICP.
SMB waterfall finds verified owner emails
Get a verified owner email for matched rows using Clay's SMB-specific waterfall, built for decision makers who rarely appear in standard B2B databases. Credits are only charged when a provider returns a hit.
Claygent fills gaps the waterfall misses
When the waterfall comes up empty, Claygent browses each company's website to extract a contact email directly from the source. This fallback layer keeps coverage high across local and owner-operated businesses.
Push verified leads to any outbound tool
Send enriched, verified rows to Smartlead, Instantly, or Clay's native sequencer in seconds, keeping only records with confirmed emails in your active sends. Sync the same table to HubSpot or Salesforce to track replies and pipeline.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor generate home services leads?
Sculptor searches Google Maps for home service businesses in the city or region you specify and returns matching results automatically. One Phoenix HVAC search, for example, pulled 178 prospects. It then runs waterfall enrichment across multiple contact-data providers like Hunter and People Data Labs, stopping as soon as it finds a verified owner email for each business.
How accurate are the owner emails Sculptor finds?
Clay's waterfall enrichment typically lifts email coverage from roughly 30% with a single provider to about 80% by querying multiple sources in sequence. Each email passes through Debounce validation before it lands in your list, and Clay's own SMB email tests show top providers scoring above 96% confidence on accuracy. Coverage can vary for very small local businesses with limited web presence.
Can I generate home services leads in bulk?
Yes. Paste a list of target cities or regions into a Clay table, or upload them via CSV, and Sculptor will process every row. Each row returns business name and owner email, ready to push directly into HubSpot, Salesforce, or Pipedrive, or export as a CSV for outbound sequencing.
Is it legal to cold email home service business owners?
The CAN-SPAM Act permits B2B cold email in the United States as long as you use truthful headers and subject lines, include a physical mailing address, and provide a working opt-out link. If you plan to call rather than email, the TCPA requires Do Not Call Registry compliance and restricts auto-dialer use without prior consent, with penalties up to $1,500 per violation. California's CCPA also covers B2B contact data since its B2B exemption expired in 2023.
Always check the rules for your specific jurisdiction before launching outreach.