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How to generate inbound leads
Describe your ICP and target market
Describe your target market or ICP and the title you want to reach. Sculptor scans Clay's B2B company data for inbound-ready matches filtered by industry, headcount, funding, and tech stack.
Sculptor builds and enriches your company list
Sculptor assembles a matched company list from Clay's company database, filtered by your ICP criteria, then waterfalls through 150+ providers to find a verified email for the title you specified. Rows where the waterfall finds a match include the enriched contact.
Get your table with company name and verified email
The finished table has company name and, for matched rows, a verified email for your target title. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for generating inbound leads
Find inbound-ready companies from one B2B database
Pull companies matching your ICP from Clay's B2B company database, filtered by industry, headcount, funding stage, tech stack, and hiring signals. Your entire target list assembles in one table, in minutes.
Waterfall enrichment across 150+ providers
Get verified emails for matched contacts by waterfalling through 150+ providers in sequence. Credits only charge when a provider returns a hit, so your budget goes toward real matches.
Claygent scores and segments every lead
Get ICP fit scores applied to each row automatically. Claygent browses each company's site and LinkedIn profile to layer in tech stack, seniority, and hiring signals before scoring.
Sync qualified leads to Salesforce or HubSpot
Push enriched, scored rows directly to Salesforce or HubSpot on a schedule, so reps receive full context before the first touch with no manual export required.
Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before.
Frequently asked questions
How does Sculptor generate inbound leads by industry?
Sculptor takes your target industry, pulls matching companies, and finds the VP of Sales at each one. It runs a waterfall enrichment across 150+ data providers to source a verified work email for every contact, then returns each row with company name and VP of Sales email ready to review.
How accurate are the emails Sculptor finds for inbound leads?
Coverage typically lands between 30% and 80%+ depending on your target segment. Clay's waterfall enrichment queries multiple providers in sequence, so if one misses an email, the next picks it up. You pay only for successful lookups, and Claygent applies custom industry classification to make sure each VP of Sales contact matches your exact vertical.
Can I generate inbound leads for a whole list at once?
Yes. Paste a list of target industries, upload a CSV of company names, or pipe rows from an existing Clay table. Sculptor enriches every row in parallel and returns company name and VP of Sales email for the entire batch. Push the finished table directly to HubSpot or drop it into Smartlead to trigger outreach in minutes.
Is it legal to email inbound leads sourced through enrichment?
In the US, the CAN-SPAM Act applies to all commercial email, including B2B. Every message must include a valid physical address, a clear opt-out mechanism, and honest header and subject lines. Penalties can reach $53,088 per non-compliant email. In the EU, GDPR Article 6(1)(f) allows B2B outreach under legitimate interest, but you must document a balancing test and honor data-subject rights.
Always check the rules for your jurisdiction before launching outreach, and honor opt-out requests within 10 business days.