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How to generate leads with email marketing
Describe your target market and contact
Add your target market and the title you want to reach. Sculptor assembles a matched B2B company list and finds a verified email for each.
Sculptor builds your list and enriches contacts
Sculptor compiles a company list filtered by your target market from Clay's B2B company data, then waterfalls through 150+ providers to find a verified work email for the title you specified. Only matched rows get an email.
Get your verified email list, ready to send
The finished table has company name and verified contact email where the waterfall found a match. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for generating leads with email marketing
B2B company sourcing built for email lists
Pinpoint your ICP with concrete filters: industry, headcount, funding stage, tech stack, and location. Clay's B2B company database returns a matched set ready for contact enrichment in minutes.
Waterfall enrichment across 150+ providers
Get a verified work email for matched contacts. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a hit, routinely tripling coverage vs. a single source.
Catch-all flagging and multi-verifier hygiene
Every email runs through multi-verifier consensus before it reaches your sequencer, flagging catch-all domains and role inboxes so your bounces stay low and your sender reputation stays intact.
One-click sync to Smartlead or Instantly
Push your verified, personalized list directly to Smartlead, Instantly, or Outreach the moment enrichment completes. Custom variables map column-by-column so AI-written openers land in every email body.
Chaining together Clay's data waterfalls helped us translate personal emails to work emails, unlocking the ability to do custom company research with complex logic and display formats. Without Clay, this would've been an incredibly cumbersome process—and we likely wouldn't have bothered trying,
Frequently asked questions
How does Sculptor generate leads for email marketing?
Sculptor takes your target industry or market, finds B2B companies matching your ICP, then runs waterfall enrichment across 10+ contact-data providers to locate a verified Head of Marketing email at each company. It queries sources like Apollo, People Data Labs, and Datagma in sequence, stopping as soon as it finds a verified address, so you get higher coverage without managing multiple subscriptions.
How accurate are the email leads Sculptor finds?
Waterfall enrichment lifts work-email coverage from roughly 30% with a single provider to 80% or higher by querying multiple providers in sequence. Each email is checked against verification steps before it lands in your table. Coverage varies by industry and title seniority, but the multi-provider approach consistently outperforms any single data source by two to three times.
Can I generate email marketing leads in bulk?
Yes. Paste a list of target companies, upload a CSV, or let Sculptor build the full list from your ICP criteria in one shot. Every row gets enriched with the Head of Marketing email automatically. When your table is ready, push the entire list directly to Smartlead or Instantly to launch campaigns, or sync it to your CRM for ongoing nurture sequences.
Is cold B2B email outreach legal under CAN-SPAM and GDPR?
CAN-SPAM allows unsolicited B2B emails in the U.S. as long as you include a valid physical address, a working unsubscribe link honored within 10 days, and accurate sender information. Penalties reach up to $53,088 per non-compliant email. In the EU, GDPR Article 6(1)(f) lets B2B marketers process contact data under legitimate interest, but you must pass a balancing test against the recipient's privacy rights.
Always check the rules for your specific jurisdiction, authenticate your sending domain with SPF, DKIM, and DMARC, and honor opt-out requests promptly.