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How to generate leads for free
Describe your target market and ICP
Describe your ideal customer: industry, headcount, funding stage, and location. Sculptor sources matching B2B companies filtered to your ICP.
Sculptor builds and enriches the company list
Sculptor compiles a matched company list from Clay's B2B company data, filtered by industry, headcount, and region, then waterfalls through 150+ providers to find a verified email for the target title you specified. Only matched rows return an email.
Get a table with verified contact emails
The finished table has company name and a verified contact email for matched rows. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for how to generate leads for free
ICP-filtered B2B company database, no list buying
Pull matching companies from Clay's B2B company database using filters like industry, headcount, funding stage, tech stack, and hiring signals. You build a fresh, targeted list in minutes without purchasing a static file.
Waterfall enrichment finds verified emails on matched rows
Get a verified work email for matched rows at no wasted spend. Clay waterfalls through 150+ providers in sequence and only charges credits when one returns a hit.
Claygent qualifies every account automatically
Get ICP fit scores and buying signals for each account without manual research. Claygent browses each company's site, careers page, and recent news, then returns a fit verdict and one-line rationale per row.
Free plan with 150+ providers and unlimited tables
Start generating leads at zero cost: Clay's free plan includes 100 data credits per month, unlimited tables, multi-provider waterfall enrichment, and Claygent access, with no credit card required to begin.
When one provider doesn’t have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because we can leverage the best source of data. I’ve never seen a tool that was so easy to do this process.
Frequently asked questions
How does Sculptor generate B2B leads for free?
Sculptor searches Clay's 40M+ company database using your target industry, headcount, and location filters, then returns matching companies in a structured table. It runs waterfall enrichment across 150+ contact-data providers in sequence to attach a verified email to each company row, so you get outreach-ready records without needing a separate data subscription.
How accurate are the leads and emails Sculptor finds?
Waterfall enrichment lifts verified email coverage from roughly 30% with a single provider to 80% or higher by querying multiple sources in sequence. In Clay's own benchmarks, top providers scored above 96% email confidence across 1,075 SMB contacts. You can add a verification step with providers like ZeroBounce or Debounce to catch any remaining invalid addresses before you send.
Can I generate leads for a whole list at once?
Yes. Paste a list of industries or upload a CSV of target markets, and Sculptor processes every row in parallel. The free plan supports up to 200 rows per table with 100 data credits per month. Once your table is built, push enriched company names and verified emails directly to HubSpot or Salesforce, or download the full list as a CSV for your outbound sequences.
Is it legal to use B2B company data for cold outreach?
CAN-SPAM permits B2B cold email in the US as long as every message includes a working opt-out mechanism and a valid physical address. In the EU, GDPR allows B2B outreach under the legitimate interest basis (Article 6(1)(f)) when you document a Legitimate Interest Assessment and provide a clear way to opt out. California's CCPA now covers business contact data after the B2B exemption expired in 2023, so honor any opt-out-of-sale requests within 15 business days.
Twenty US states have comprehensive privacy laws in effect as of 2026, and enforcement is accelerating. Always check the rules for your jurisdiction before launching outreach campaigns.