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How to generate senior living leads
Describe your senior living target region
Add your target city or region and the contact title you want to reach. Sculptor searches Google Maps for senior living facilities matching your area.
Sculptor scans Google Maps and enriches contacts
Sculptor searches Google Maps for senior living facilities in your region, compiling facility names, locations, and web data. It then waterfalls through 150+ providers to find a verified work email for the title you specified. Only matched rows receive an email.
Get facility names and verified contact emails
The finished table has facility name and verified contact email for matched rows. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating senior living leads
Google Maps sources senior living facilities by region
Get a geo-targeted list of senior living and assisted living facilities in your region in minutes. Clay's Find Local Businesses tool queries Google Maps by business type and location, returning facility names, ratings, phone numbers, and websites in one table.
Claygent reads each facility's site for deeper context
Get care-type details and service offerings for each facility without manual research. Claygent browses each facility's website and extracts structured answers, such as whether they offer memory care, independent living, or skilled nursing.
Waterfall enrichment finds verified contact emails
Get a verified work email for your target title on matched rows. Clay waterfalls through 150+ providers in sequence and only charges credits when a match is found, flagging catch-all and role inboxes before anything reaches your outreach tool.
Push enriched leads directly to your sequencer
Send your verified facility contacts straight into Smartlead, Outreach, or Salesloft with field mapping preserved, so facility name, contact title, and verified email land in the right campaign variables in seconds.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor find senior living facility leads?
Sculptor searches Google Maps for senior living facilities in your target city or region, pulling every operator that has a business listing. It then runs Clay's "SMBs - Find and Verify Decision Makers" waterfall, which cascades across providers like Apollo, Hunter, and Prospeo to locate a verified executive director email for each facility. Claygent can also visit each facility's website to capture niche details like care specialties or resident capacity.
How accurate are the executive director emails Clay finds?
Clay's waterfall enrichment pushes email coverage from roughly 30% with a single provider to 80% or higher by cascading across 10+ sources. For SMB contacts specifically, top providers in Clay's benchmark scored above 96% confidence on verified emails. Every address passes through ZeroBounce validation before it lands in your table, and credits refund automatically when a provider returns nothing.
Can I generate senior living leads in bulk across regions?
Yes. Paste a list of cities or regions into a Clay table, or upload them via CSV, and Sculptor will run a Google Maps search for each row automatically. Every facility found gets enriched with an executive director email through the waterfall. Once your table is complete, push the results directly to HubSpot, Salesforce, or Pipedrive with built-in dedup logic that checks for existing contacts first.
Is it legal to email senior living facility directors cold?
In the U.S., the CAN-SPAM Act applies to all commercial email, including B2B. It requires accurate sender information, a physical mailing address, a clear opt-out mechanism, and honoring unsubscribe requests within 10 business days. Penalties reach up to $53,088 per violation. If you contact facilities in the EU or UK, GDPR requires a lawful basis such as legitimate interest before processing personal data.
State privacy laws (California's CCPA/CPRA and others rolling out through 2025 and 2026) may add requirements. Always check the rules for your jurisdiction before launching outreach.