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How to generate leads online
Describe your target market and contact
Add your target market and the title you want to reach. Sculptor builds a matched list from Clay's B2B company data.
Sculptor assembles companies and finds verified emails
Sculptor compiles a company list filtered by your target market, then waterfalls through 150+ providers to find a verified email for the title you specified. Only matched rows return an email.
Get your lead table with verified contact emails
The finished table has company name and verified contact email where the waterfall found a match. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating leads online
One database for your entire TAM
Pull B2B companies matching your ICP from Clay's B2B company database, filtered by industry, headcount, funding stage, tech stack, hiring signals, and location. Your target market is ready to enrich in minutes.
Waterfall enrichment finds verified emails
Get a verified email for matched rows as Clay waterfalls through 150+ providers in sequence, charging credits only when a provider returns a hit. Catch-alls and role inboxes are flagged before delivery.
AI scoring filters your best-fit leads
Claygent scores each matched company on fit and intent signals, including funding rounds, hiring activity, and tech stack, returning a Strong, Partial, or No-fit verdict with evidence for each row.
Sync scored leads to Salesforce or Slack
Push your finished lead table directly to HubSpot or Salesforce, or fire a Slack alert for top-scored accounts. Lists auto-refresh on a schedule so new companies enter your pipeline as they cross signal thresholds.
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.
Frequently asked questions
How does Sculptor generate B2B leads online?
Type your target industry into the prompt and click Generate. Sculptor searches 200+ data providers to find B2B companies that match, then runs waterfall enrichment to locate the VP of Sales at each company and return a verified work email. Every row comes back with company name and contact, ready for outreach.
How accurate are the leads and emails Sculptor finds?
Waterfall enrichment lifts VP of Sales email coverage from roughly 30% with a single provider to around 80% by querying multiple sources in sequence. Clay also runs found emails through verification providers like Zerobounce and Debounce inside the same table, so you catch invalid addresses before they reach your CRM or outbound sequence.
Can I generate leads for a whole list of industries at once?
Yes. Paste multiple target industries into a Clay table, upload them via CSV, or pipe them from another table, and Sculptor processes each row in bulk. Once the run finishes, push the full set of company names and verified VP of Sales emails directly to HubSpot, Salesforce, or export as a CSV.
Is it legal to collect and email B2B leads generated this way?
CAN-SPAM allows unsolicited B2B commercial email in the U.S. as long as you include a physical address, a clear opt-out mechanism, and honor unsubscribe requests within 10 days. GDPR permits B2B outreach under legitimate interest, but requires that messages are relevant to the recipient's role and include a way to opt out. The CCPA B2B data exemption expired in January 2023, so California contacts' business data now falls under full CCPA protections.
Check the rules for your jurisdiction before launching any campaign, and always provide recipients a way to unsubscribe.