.avif)
How to generate leads with Apollo
Describe your ICP and target title
Paste your ICP description, such as "B2B SaaS companies with 50 to 500 employees," and the title you want to reach. Sculptor builds a matched company list from Clay's B2B company data.
Sculptor compiles and enriches your lead list
Sculptor assembles a company list filtered by industry, headcount, and other ICP criteria, then waterfalls through 150+ providers to find a verified work email for your target title. Only matched rows return an email.
Get your table of companies and verified emails
The finished table has company name and, for rows the waterfall enriched, a verified email for your target title. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for generating leads with Apollo
Waterfall coverage across 150+ providers
Get verified emails for the contacts on your matched rows. Clay waterfalls through 150+ providers in sequence and only charges credits when one returns a hit, pushing coverage from roughly 30% to 80%+.
Claygent fills gaps no database covers
Get enrichment data that structured providers miss, such as recent announcements or custom firmographics. Claygent browses each company site and reads public web sources to extract and return structured fields for every matched row.
Email verification flags risky addresses before send
Every enriched row runs through a consensus-based email verification step before leaving Clay, flagging catch-all domains and role inboxes so your bounces stay low when leads hit your sequencer.
One-click sync to your sequencer or CRM
Push your finished lead table directly to Smartlead, Instantly, Outreach, Salesloft, HubSpot, or Salesforce with field mapping preserved, triggering your campaign the moment enrichment completes.
When one provider doesn’t have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because we can leverage the best source of data. I’ve never seen a tool that was so easy to do this process.
Frequently asked questions
How does Sculptor generate B2B leads with Apollo?
Sculptor takes the ICP filters you enter, such as industry, company size, or job title, and queries Apollo's B2B database through Clay's API. It populates a table of matching companies, then recommends enrichment steps like waterfall email lookup across 75+ providers to pull a verified email for every row.
How accurate are the emails and lead data returned?
Apollo reports a 91% built-in email verification accuracy rate. When a single provider misses a contact, Clay's waterfall enrichment queries additional sources in sequence, lifting overall email coverage from roughly 30% with one provider to 80%+ across multiple providers. You only pay for successful matches at each step.
Can I generate Apollo leads in bulk for a whole list?
Yes. Paste a list of companies, upload a CSV, or pipe rows from an existing Clay table, and Sculptor enriches every row against Apollo in one run. Finished leads with company name and verified email push directly into HubSpot, Salesforce, or Pipedrive, or export as a CSV for your outbound sequences.
Is it legal to cold email B2B leads generated this way?
In the US, CAN-SPAM permits unsolicited B2B email as long as each message includes a valid sender address, a clear unsubscribe link, and honest subject lines. In the EU and UK, GDPR Article 6(1)(f) allows outreach under a documented legitimate interest basis, but recipients can object at any time.
Always include an opt-out mechanism, honor unsubscribes promptly, and check the rules for your jurisdiction before launching campaigns.