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How to generate marketing qualified leads
Describe your ICP and target contact
Add your target market or ICP, such as B2B SaaS companies with 50 to 500 employees, and the title you want to reach. Sculptor scans Clay's company database for matches.
Sculptor builds and enriches your MQL list
Sculptor assembles a filtered company list from Clay's B2B company data, using criteria like industry, headcount, funding, and tech stack. It then waterfalls through 150+ providers to find a verified email for the title you specified. Only matched rows get an email.
Get your verified MQL table, ready to export
The finished table has company name and, for rows the waterfall enriched, a verified contact email. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating marketing-qualified leads
B2B company filters built for ICP precision
Pull ICP-matched companies from Clay's B2B company database using filters like industry, headcount, funding stage, tech stack, and hiring signals. Claygent then browses each company's site to confirm fit beyond what any database filter can surface.
Waterfall enrichment for verified contact emails
Get verified emails for matched rows by running Clay's waterfall through 150+ providers in sequence, paying credits only when a provider returns a hit. Catch-alls and role inboxes are flagged before the list reaches your sequencer.
Live buying signals score and prioritize MQLs
Layer funding announcements, hiring activity, and tech stack changes onto each row to score leads on fit times intent, not just form-fill date. High-fit, high-signal accounts surface automatically as companies cross your defined thresholds.
Sync MQL audiences to LinkedIn Ads and CRM
Push scored MQL lists to HubSpot or Salesforce and sync the same audience to LinkedIn Ads, reaching up to a 95% match rate. One build syncs across CRM, sequencer, and ad platform without a manual CSV upload.
Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before.
Frequently asked questions
How does Sculptor generate marketing-qualified leads?
Sculptor pulls ICP-fit companies from 150+ data providers based on the target industry you enter, then waterfalls across multiple contact-data sources to find a verified Head of Marketing email at each company. Claygent classifies each account by industry type for precise filtering beyond generic database tags. AI lead scoring ranks every row by employee count, job postings, and tech stack signals, so only high-priority MQLs surface for follow-up.
How accurate are the marketing contacts Sculptor finds?
Clay's waterfall enrichment lifts email coverage from roughly 30% with a single provider to around 80% by querying multiple contact-data sources sequentially. You only pay when a provider returns a match, so credits are not spent on misses. Each email is verified at the provider level before it lands in your table, and you can add a NeverBounce or ZeroBounce verification step for an extra deliverability check.
Can I generate MQLs for a whole target list at once?
Yes. Paste a list of target industries, upload a CSV of company names, or pipe an existing Clay table into the workflow to process thousands of accounts in one run. Sculptor enriches every row with company name and Head of Marketing email, then syncs qualified records directly to HubSpot or Salesforce so your team can launch campaigns without manual exports.
Is it legal to use company data for outbound MQL campaigns?
CAN-SPAM applies to all commercial email in the US, including B2B. It requires accurate sender information, a physical address, and a working opt-out link honored within 10 business days. Under GDPR, B2B prospecting typically relies on the legitimate interest basis, which requires documenting a Legitimate Interest Assessment and offering a clear opt-out. CCPA's B2B exemption expired in January 2023, so California residents' work contacts now carry full privacy rights.
Always check the rules for your jurisdiction before launching outbound campaigns, and honor opt-out requests promptly.