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How to generate more leads
Describe your target market and contact
Add your target market and the title you want to reach. Sculptor compiles a matched B2B company list and sources a verified email for each.
Sculptor builds and enriches the company list
Sculptor assembles a matched company list from Clay's B2B company data, filtered by industry, headcount, funding, and location, then waterfalls through 150+ providers to find a verified email for the title you specified.
Get your table of companies and verified emails
The finished table has company name and verified contact email for matched rows. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating more leads
B2B company database with sharp ICP filters
Pinpoint your target market using Clay's B2B company database filtered by industry, headcount, funding stage, tech stack, hiring signals, and location. Bulk-exclude existing CRM accounts so every matched row is a net-new opportunity.
Waterfall enrichment finds verified contact emails
Get a verified email for matched rows by waterfalling through 150+ providers in sequence. Credits only charge on a hit, so you maximize contact coverage without overpaying.
Claygent researches and scores leads automatically
Layer funding stage, job postings, tech stack, and website signals into an ICP score for every account. Claygent browses each company site to fill in data points that provider databases miss.
Sync fresh leads to Salesforce or Outreach instantly
Qualified leads sync automatically to Salesforce, HubSpot, or Outreach as new accounts match your ICP criteria. Always-on sourcing keeps your pipeline refreshed without manual list rebuilds.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor generate more leads from my ICP?
Sculptor takes your natural language ICP description, searches Clay's database of 50M+ companies for matching accounts, and then runs waterfall enrichment across multiple contact-data sources to find a verified VP of Sales email at each company. You get a ready-to-use table of company names and emails without switching between providers or uploading CSVs manually.
How accurate are the leads and emails Sculptor finds?
Clay's waterfall enrichment pushes email coverage from roughly 30% with a single provider to 80%+ by querying multiple sources in sequence and stopping at the first verified match. In Clay's own data tests, top providers reached 88% to 89% coverage for enterprise and SMB segments. Each email is verified before it lands in your table, so bounce rates stay low.
Can I generate leads for a whole list at once?
Yes. Sculptor builds a full table of ICP-matched companies in one run. You can also paste a list or upload a CSV to enrich existing accounts in bulk. Once results populate, push them directly to HubSpot, Salesforce, or Pipedrive, or export as CSV to load into your sequencer for immediate outreach.
Is it legal to use B2B company data for lead generation?
In the US, CAN-SPAM permits B2B cold email as long as every message includes an opt-out mechanism. Under GDPR, B2B outreach can rely on legitimate interest (Article 6(1)(f)) if the message is relevant to the recipient's professional role and you provide a clear unsubscribe. California's CCPA no longer exempts B2B contact data, so honor opt-out-of-sale requests from California residents.
Regulations vary by jurisdiction and change frequently. Always check the rules in your target market before launching outreach.