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How to generate MSP leads
Describe the managed IT services buyers you want
Tell Sculptor which industry or city you're targeting and the contact title you want to reach. Sculptor scans Clay's B2B company data for matching companies.
Sculptor builds and enriches your MSP lead list
Sculptor assembles a company list filtered by industry, headcount, location, and tech stack signals that indicate managed IT services buyers. It then waterfalls through 150+ providers to find a verified email for the title you specified. Only matched rows get an email.
Get your company list with verified contact emails
The finished table has company name and a verified contact email for matched rows. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating MSP leads
B2B company database built for MSP ICP filters
Pinpoint managed IT services buyers using Clay's B2B company database with filters for industry, headcount, location, tech stack, and hiring signals. One table, no manual list stitching.
Waterfall enrichment finds verified contact emails
Get verified contact emails on matched rows. Clay waterfalls through 150+ providers and only charges credits when one returns a hit, with catch-all and role inboxes flagged before delivery.
Claygent scores MSP fit with AI research
Layer custom ICP signals on top of firmographics. Claygent browses each company's site to confirm outsourced IT fit, flagging headcount, compliance mentions, and tech stack mismatches in minutes.
Always-on sourcing syncs fresh leads to Salesforce
New companies that match your MSP ICP are automatically added and synced to Salesforce or HubSpot on a schedule, keeping your pipeline full without rebuilding lists manually.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor generate MSP leads by industry or region?
Type a target industry or region into the prompt, and Sculptor searches for companies that fit the managed IT services buyer profile. It uses HG Insights technographic filters to spot accounts with outdated or mismatched IT infrastructure, then runs waterfall enrichment across multiple contact-data providers to return a verified IT Director email for each company.
How accurate are the IT Director emails Sculptor finds?
A single provider typically covers about 30% of contacts. Clay's waterfall enrichment sequences through multiple providers and pushes coverage from 30% to 80% or higher. In Clay's own benchmarks, top email providers scored above 96% confidence on SMB contacts, with Datagma leading at 97.70%. Claygent also pre-qualifies each company on tech stack and hiring signals before you spend time on outreach.
Can I generate MSP leads for a whole list at once?
Yes. Paste a list of target industries or regions, upload a CSV, or pipe rows from an existing Clay table, and Sculptor enriches every row in bulk. Each enriched record pushes directly to HubSpot, Salesforce, or Pipedrive with one native sync step, and you can load contacts into your sequencer to start outbound cadences the same day.
Is it legal to collect and email IT Director contacts for MSP outreach?
In the U.S., the CAN-SPAM Act allows B2B cold email without prior consent, but every message must include accurate sender information, a valid physical address, and a working unsubscribe link honored within 10 business days. If you contact prospects in the EU or UK, GDPR requires a lawful basis such as legitimate interest under Article 6(1)(f), plus a clear way for recipients to opt out.
State-level privacy laws like the CCPA may also apply. Always check the rules for your specific jurisdiction before launching outreach.