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How to generate outbound leads
Describe your target market and contact
Describe your ICP, like SaaS companies with 50-500 employees in North America. Sculptor builds your outbound account list from Clay's company database.
Sculptor assembles and enriches your account list
Sculptor compiles a matched company list filtered by industry, headcount, funding, and tech stack, then waterfalls through 150+ providers to find a verified email for the contact title you specified. Only matched rows return an email.
Get company names and verified contact emails
The finished table has company name and, for rows the waterfall enriched, a verified contact email. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for generating outbound leads
AI personalization from enriched signals
Get signal-led opening lines written for each account, not just name tokens. Claygent browses each company's site, job postings, and funding news to surface a real trigger before AI drafts the copy.
Waterfall enrichment for verified contact emails
Get a verified email for matched rows across your account list. Clay waterfalls through 150+ providers in sequence, charging credits only when a provider returns a hit.
Built-in deliverability protection before sending
Verified rows run through email verification before they hit your sequencer, flagging catch-alls and role inboxes so bounces stay low. Clay's native sequencer adds built-in warming, alias management, and domain rotation.
One-click sync to your outbound sequencer
Push enriched, personalized rows directly to Smartlead, Instantly, Outreach, or Salesloft in minutes, with no CSV exports or manual field mapping required.
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.
Frequently asked questions
How does Sculptor generate outbound leads from my ICP?
Sculptor searches multiple company databases for B2B companies matching your ICP by industry or region, then runs waterfall enrichment across 150+ data providers to locate a verified VP of Sales email for each account. You enter your target criteria, click Generate, and receive a table of company names paired with contact emails ready to push into Smartlead, Outreach, or your CRM.
How accurate are the outbound lead emails Sculptor finds?
Coverage typically lands between 30% with a single provider and 80%+ when Clay's waterfall queries multiple sources in sequence. Clay's own benchmark tests show top work-email providers scoring above 96% confidence for SMB contacts and up to 85% for enterprise. Each email is verified before it hits your table, and you only pay for successful matches.
Can I generate outbound leads for a whole list at once?
Yes. Paste a list of target industries or regions, upload a CSV, or pipe rows from an existing Clay table, and Sculptor processes every row in bulk. Each result returns a company name and VP of Sales email you can export directly to Smartlead, Outreach, or HubSpot without touching a spreadsheet.
Is it legal to cold email B2B leads generated this way?
The CAN-SPAM Act applies to all commercial email, including B2B. It requires accurate sender information, a clear opt-out mechanism, and truthful subject lines, with penalties up to $53,088 per non-compliant message. In the EU, GDPR Article 6(1)(f) permits cold B2B outreach under a legitimate interest basis, but you must conduct a balancing test and honor opt-out requests promptly.
Rules vary by jurisdiction, so always check local regulations before launching outbound campaigns.