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How to generate high-quality leads
Describe your ICP and target title
Add your ICP details, industry, headcount, funding stage, and location, plus the title you want to reach. Sculptor scans Clay's company database for matches.
Sculptor builds and enriches your qualified list
Sculptor assembles a company list filtered by your ICP criteria, then waterfalls through 150+ providers to find a verified work email for the target title you specified. Only matched rows carry an email.
Get your table with company name and verified email
The finished table has company name and, for rows the waterfall enriched, a verified contact email. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating high-quality leads
ICP-matched companies from one B2B database
Pinpoint your ICP using concrete filters: industry, headcount, funding stage, tech stack, hiring signals, and location. Clay's B2B company database returns matched rows in minutes, ready to enrich.
Waterfall enrichment for verified contact emails
Get a verified work email for matched rows. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a hit.
Fit and signal scoring before any rep sees a lead
Leads are scored on two axes: ICP fit (industry, headcount, tech stack) and live buying signals like recent funding or hiring activity. Only strong-fit, high-signal rows get routed to reps.
Auto-sync qualified leads to Salesforce or Outreach
Scored, enriched rows sync automatically to Salesforce, HubSpot, or your sequencer. Slack alerts fire the moment a tier-one account crosses a signal threshold.
Clay gave us the ability to define what a great customer looks like on our terms. Not just industry and title, but the signals that actually predict who will buy. Our reps are working better lists, closing faster, and generating 19% more revenue per head.
Frequently asked questions
How does Sculptor generate high-quality leads?
Sculptor searches Clay's 40M+ company database using your target industry and region as filters, then returns only companies matching your criteria. For each result, it runs waterfall enrichment across 150+ data providers in sequence to find a verified email, so you get a ready-to-use lead list in one step instead of stitching together multiple tools.
How accurate are the leads Sculptor generates?
Waterfall enrichment lifts email coverage from roughly 30% with a single provider to 80%+ by querying multiple sources in sequence. Clay tested 12 email finders across 4,700+ contacts and found top providers like Datagma and Hunter scored above 97% confidence. Built-in verification through Debounce, Clearout, or Zerobounce catches bad addresses before they reach your CRM.
Can I generate leads for a whole list at once?
Yes. Paste a list of target industries or regions, upload a CSV, or pipe data from an existing Clay table to generate leads in bulk. Sculptor processes every row through the same waterfall enrichment and verification steps, then you can push the full batch directly to HubSpot, Salesforce, or export as a CSV for outbound sequencing.
Is it legal to collect B2B company data for lead generation?
In the US, CAN-SPAM permits unsolicited B2B email as long as messages include a working unsubscribe link and honor opt-out requests. Under GDPR, you can process business contact data using a "legitimate interest" basis, but you must document that interest and offer an easy opt-out. California's CCPA also covers employment-related personal information, including business emails.
Regulations vary by state and country, so always check the rules for your jurisdiction before launching outreach.