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How to generate real estate leads
Describe your target region and broker type
Add your target city or region, and Sculptor assembles a matched list of real estate brokers from Clay's company database.
Sculptor builds and enriches the broker list
Sculptor sources real estate brokerage firms filtered by location, then waterfalls through 150+ providers to find a verified Broker email on rows that return a match. Only matched rows get an email.
Get your broker list with verified email
The finished table has company name and verified Broker email where available. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating real estate leads
Pinpoint broker lists from Clay's B2B company database
Get a matched list of real estate brokerage firms filtered by city, region, industry, and headcount in minutes. Clay's B2B company database surfaces the accounts that fit your territory without manual research.
Verified broker emails via waterfall enrichment
Get a verified Broker email on matched rows. Clay waterfalls through 150+ providers in sequence and only charges credits when one returns a hit, keeping your outreach list deliverable.
ICP scoring with hiring and location signals
Score and rank brokers by fit using signals like headcount, location, and hiring activity. Claygent browses each firm's site to classify brokerage type and surface the highest-priority rows first.
Sync enriched broker list to Salesforce or Outreach
Push your finished broker table directly to Salesforce, Outreach, or Smartlead with a single integration. Audiences auto-refresh on schedule so your pipeline stays current as new firms emerge.
When one provider doesn’t have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because we can leverage the best source of data. I’ve never seen a tool that was so easy to do this process.
Frequently asked questions
How does Sculptor generate real estate leads from a city or zip code?
Type a target city or zip code into the Sculptor prompt and click Generate. Sculptor pulls homeowners from public property records, then cascades through personal email providers like Mixrank, RocketReach, and People Data Labs using waterfall enrichment to find a verified email for each owner. Each row returns the owner name and owner email, ready for outreach.
How accurate are the homeowner emails Clay finds?
In Clay's published test across 2,354 prospects, waterfall enrichment raised valid personal email coverage to roughly 79%. Coverage for any single area depends on how well public records map to contact databases. You can run results through Clay's ZeroBounce integration to verify every address before you send and protect your sender reputation.
Can I generate homeowner leads for multiple zip codes at once?
Yes. Paste a list of cities or zip codes into a Clay table, or upload them via CSV, and run the enrichment across every row at once. Waterfall enrichment and ZeroBounce verification process the full list automatically. When the table is complete, push verified owner records to HubSpot or Salesforce through Clay's native integrations, or export as a CSV for any other tool in your stack.
Is it legal to cold email homeowners for real estate leads?
The CAN-SPAM Act governs commercial email to homeowners: every message must identify you as the sender, include a physical address, and offer a clear opt-out that you honor within 10 business days. Penalties reach up to $53,088 per non-compliant email. For phone or text outreach, the TCPA and National Do Not Call Registry add stricter consent requirements, and the FCC's one-to-one consent rule (effective January 27, 2025) requires documented permission before using auto-dialers or prerecorded messages.
Always scrub your list against the DNC Registry, honor opt-outs promptly, and check the rules for your state, as many states layer additional telemarketing and email restrictions on top of federal law.